Director, Patient Growth Marketing

Headways mission is a big one to build a new mental health care system everyone can access. Weve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition but the majority of providers dont accept insurance making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then weve grown into a diverse national network of over 60000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. Were a Series D company with over $325m in funding from a16z (Andreessen Horowitz) Accel GV (formerly Google Ventures) Spark Capital Thrive Capital Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us and help change mental healthcare for the better.

About the role

This role exists to build a growth engine that compounds. You will be responsible for scaling Headway-sourced patients. This begins with high confidence in incrementally while building the people tooling and creative systems that will ultimately make results repeatable.

Reporting directly to the GM of Patient you will be the first senior growth marketing hire in Headways history on the patient side. You will own the full patient growth marketing remit across paid lifecycle and organic channels; stand up foundational martech and measurement systems; deploy creative systems that increase testing velocity; and partner across the marketplace to drive outcomes without channel cannibalization.

Youll work closely with key partners across Engineering Creative Data Science/Analytics Finance Business Ops and Provider Marketing while helping define the long-term strategy for patient growth and broader marketplace dynamics.

What Youll Do...

• Patient growth marketing: Own paid acquisition (Search Social OLV/OTT Programmatic/Display) Lifecycle (email/SMS/push) and Organic (SEO content distribution Reddit/IG/TikTok/YouTube).
• Martech & measurement: Lead channel plumbing experimentation frameworks attribution incrementality MMM and reporting co-owning approach with Eng and Data but owning the outcomes.
• Creative systems for growth: Drive briefing testing velocity and learning loops across message audience asset surface.
• Cross-marketplace levers: Align patient and provider growth to prevent channel overlap and unlock network effects.
• Team building: Hire lead and develop a high-bar technical and creative team across paid lifecycle and organic.
• Partner cross-functionally: Work with Product/Eng to build surfaces that drive conversion and quality not just spend.

Youll Be a Great Fit If You

• Have deep expertise in growth marketing with explicit experience in Google Meta and OTT/OLV channels.
• Have led lifecycle marketing teams and understand how best to deploy email SMS and push channels.
• Bring strong martech and attribution experience including build vs. buy decisions and measurement frameworks (attribution incrementality MMM).
• Have partnered closely with Engineering and Product operating as one team with shared outcomes.
• Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks.
• Communicate clearly and simply translating complex performance marketing topics for non-experts executives and boards.
• Can build strategies grounded in business outcomes and understand tradeoffs across product engineering and operations.
• Have hired and led growth marketing teams of 20 and built 01 systems at scale.
• Work effectively with diverse cross-functional partners across analytics finance sales creative product and engineering.

Compensation and Benefits

The starting salary for a Director of Patient Growth Marketing is $218450 and increases to $257000 based on industry tenure and experience.

We are committed to offering a comprehensive and competitive total rewards package including robust health and wellness benefits retirement savings and meaningful ownership opportunities through equity. Compensation decisions are made holistically ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity compensation
• Medical Dental and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays company holiday break
• Flexible PTO
• EAP
• Training and professional development

We believe a teams strength is in its people and we cannot achieve this mission without a team that reflects the diversity of this problem across race ethnicity gender sexuality age national origin religion family status disability military status and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or receive other benefits and privileges of employment please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more clickhere.

We believe a teams strength is in its people and we cannot achieve this mission without a team that reflects the diversity of this problem across race ethnicity gender sexuality age national origin religion family status disability military status and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or receive other benefits and privileges of employment please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more click here.