Corporate and External Communications Advisor, Canada

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What Well Bring:

What Youll Bring:

• 710 years of experience in corporate communications public relations or media relations (agency in-house or a mix of both).
• Strong track record of securing earned media coverage and managing media relationships in Canada.
• Proven track record developing executing and measuring the success of strategic communication programs leveraging a variety of digital and traditional channels.
• Demonstrated experience advising senior executives on sensitive communications with a strong understanding of reputational risk and stakeholder and market dynamics.
• Strong writing and storytelling skills with the ability to translate complex data into compelling narratives.
• Strategic thinker with experience developing and executing integrated communications plans.
• Excellent stakeholder management and collaboration skills.
• Experience managing external agencies and budgets.
• Degree in communications journalism public relations or a related field.

Preferred Qualifications

• Experience in information services financial services or technology sectors.
• Familiarity with digital-first communications environments and newsroom CMS tools.
• Understanding of complementary disciplines such as social media content marketing and executive communications.

Impact Youll Make:

The Corporate and External Communications Advisor Canada is responsible for the corporate positioning of the business in region. They will build the external and internal reputation of the company and lead the external communications strategy and execution across the region.

This role facilitates strong media relations and focuses on building and protecting the companys reputation through thought leadership and storytelling rooted in data. It partners closely with senior leaders marketing teams and global communications colleagues to deliver high-impact campaigns that support business priorities and elevate the companys profile in Canada. The successful candidate will be a strategic communicator with deep experience in earned media agency management (including budget) executive visibility and issues management.

This role requires a high level of strategic judgment and market insight particularly in advising senior leaders on sensitive communications involving key customers regulators and other external stakeholders. The successful candidate will be expected to navigate nuanced situations that demand thoughtful messaging to protect and enhance the companys reputation.

This role also collaborates with regional internal communicators on strategic communication plans that help inform and inspire TransUnion associate performance as well as communications designed to position the company as an employer of choice with prospective hires and in the broader community. It is also responsible for leading select customer communications that impact our corporate reputation.

This role reports to and works with the Director Corporate & Americas Communications to deliver work originated both in-region and also at an Enterprise level. It is a member of the Corporate Affairs & Communications team globally and works closely with the global brand management & marketing teams. While this role does not have direct line management responsibilities it will oversee agency relationships and collaborate across functions.

Key Responsibilities

• Develop and deliver an integrated Canada-focused external communications strategy aligned with global and regional business goals.
• Lead corporate communication strategies including but not limited to product announcements research insights/thought leadership wider brand building activity partner and employer of choice programs.
• Lead media relations efforts including proactive pitching reactive engagement and executive media training.
• Identify and craft compelling stories from data research and business insights to drive thought leadership and earned media coverage; advise senior spokespeople and coach them on best practice interview techniques key messages and media opportunities.
• Provide strategic counsel to senior leadership on complex and sensitive communications matters including regulatory interactions customer engagement and reputational considerations.
• Lead messaging development for high-visibility and high-impact situations that require discretion deep market understanding and alignment with corporate values.
• Serve as a trusted advisor in navigating ambiguous or emerging issues ensuring communications are proactive protective and aligned with business priorities partnering with legal compliance and Canada leadership team members as needed.
• Manage PR agencies and/or external partners to ensure consistent messaging quality execution and measurable outcomes.
• Collaborate with marketing and brand teams to amplify campaigns and ensure alignment across channels.
• Protect the companys reputation as a key member of the crisis/incident communications team
• Contribute to global communications planning and share best practices across regions.

Accommodation is available including for applicants with disabilities in accordance with applicable laws.

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