Salesforce Data Cloud Senior Product Owner

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TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

We are looking for a visionary Senior Product Owner for Salesforce Data Cloud to lead TDs next era of data-driven marketing this role you will shape the strategy roadmap and adoption of Data Cloud as the foundation for real-time personalization unified customer intelligence and cross-channel experiences. You will play a critical role in TDs agile marketing transformation inspiring business partners with a clear vision of the future aligning teams around shared outcomes and driving momentum behind new capabilities that elevate how we engage customers. This is a unique opportunity to lead the evolution of our marketing and digital ecosystem as Salesforce moves personalization segmentation and intelligence into its Data Cloud core.

CUSTOMER

• Partner with senior leadership to define and evolve the enterprise vision for Salesforce Data Cloud as the core enabler of personalized data-driven customer experiences across all channels.
• Translate the Data Cloud vision into a clear roadmap of business outcomes and use cases (e.g. audience segmentation real-time personalization identity resolution consent management).
• Build and maintain a value-focused product backlog of features and data capabilities that maximize impact on marketing sales and service journeys.
• Collaborate with business stakeholders and Salesforce architects to continuously refine data models unification rules and activation pipelines for optimal customer value.
• Define and monitor key performance indicators such as match rates activation rates data freshness and downstream campaign lift; recommend enhancements to improve business outcomes.
• Work with Salesforce Marketing Cloud Personalization Loyalty Management and Financial Services Cloud teams to enable seamless cross-cloud data activation.
• Represent the voice of the customer and the business in all agile ceremonies (stand-ups backlog refinement sprint planning retrospectives) ensuring that every iteration delivers measurable value.
• Ensure that downstream teams (marketing analytics compliance) are prepared for new data capabilities and Day 2 operational processes.

SHAREHOLDER

• Govern product delivery within enterprise frameworks and partnering with Salesforce Center of Excellence (CoE) and Marketing Data Engineering on standards for data privacy consent and compliance.
• Partner with risk privacy and security teams to ensure adherence to data governance and regulatory requirements (e.g. PII handling consent capture retention policies).
• Drive quarterly business reviews (QBRs) highlighting Data Cloud adoption business outcomes and roadmap progress.
• Proactively identify and mitigate delivery data quality and adoption risks.
• Define and monitor Objectives and Key Results (OKRs) tied to measurable business metrics such as increased campaign efficiency improved conversion rates or enhanced customer insight.
• Champion enterprise data maturity through collaboration with analytics MarTech and CRM teams to align strategy platforms and execution.
• Continuously assess new Salesforce and ecosystem capabilities (e.g. Agentforce Einstein AI Data Spaces) and propose strategic adoption plans.

EMPLOYEE / TEAM

• Lead a cross-functional squad / agile pod technology resources Data Engineers and Analysts focused on evolving the Salesforce Data Cloud platform.
• Cultivate a culture of curiosity collaboration and continuous learningbridging marketing technology and analytics.
• Provide coaching and mentorship to team members to strengthen their understanding of Salesforce Data Cloud architecture data ingestion patterns and real-time activation.
• Foster inclusivity and psychological safety encouraging experimentation and innovation in how customer data drives value.
• Recognize and develop talent to sustain a diverse pipeline of future leaders in digital data and product disciplines.
• Champion continuous improvement by listening to team and stakeholder feedback to enhance the delivery model and colleague experience.

BREADTH & DEPTH

• Lead end-to-end Salesforce Data Cloud product strategy from vision to value realization influencing multiple stakeholder groups across Marketing Technology and Risk.
• Act as the primary business liaison to Salesforce architects data engineers and external partners ensuring that data ingestion unification and activation align with business goals.
• Translate complex technical concepts (identity graphs harmonized data models streaming ingestion) into simple outcome-driven narratives for executives.
• Develop a scalable roadmap for multi-market and multi-line-of-business deployment while managing dependencies with other Salesforce clouds and enterprise data assets.
• Represent the Data Cloud domain in enterprise steering committees bringing forward insights emerging trends and innovation opportunities.

EXPERIENCE AND / OR EDUCATION

• Undergraduate degree in Business Technology or related discipline required; graduate degree preferred or relevant work experience.
• 10 years of relevant experience including 5 years in Salesforce ecosystem product ownership or delivery.
• Proven experience with Salesforce Data Cloud (CDP) Marketing Cloud and integration with external data systems.
• Certified Scrum Product Owner (CSPO) and/or Salesforce certifications (e.g. Salesforce Data Cloud Consultant Marketing Cloud Consultant) considered strong assets.
• Demonstrated ability to lead in a scaled agile environment (SAFe).
• Deep understanding of customer data strategy identity resolution real-time activation and consent governance.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):