SVP & Chief Marketing Officer

Responsible for developing and executing a clearly defined marketing and communications strategy in a manner that grows awareness of Boyd Gaming properties while reinforcing our brand position and enhancing brand equity. This position is responsible for planning organizing staffing training and managing all marketing functions to achieve the Company objectives of sales growth profitability and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.

• Create manage coordinate and execute all marketing strategies and implement tactical plans that meet and exceed Company expectations. Achieve targeted results that are timely and effective
• Work closely with other members of senior management and the marketing teams to develop a comprehensive marketing strategy / plan for the Company.
• Analyze evaluate plan and execute on both existing and potential marketing activities and strategies.
• Oversee all aspects of Marketing including; e-commerce traditional marketing casino marketing & agency management.
• Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
• Coach mentor and raise the teams ability to deliver and exceed expectations while creating opportunities for succession talent.
• Create relationships and work closely with outside technology and advertising vendors.
• Research and analyze economic trends spending habits and the demographic characteristics of consumers their tastes and preferences for the Companys services and those of competitors.
• Keeping abreast of current marketing trends and technology
• Miscellaneous duties as assigned.

Qualifications :

• At least ten (10) years management experience within hospitality operations cross functional marketing or advertising.
• At least five years of firm or agency experience (e.g. marketing advertising or public relations).
• Bachelors degree in Marketing Advertising Hospitality Management or related field preferred.
• Experience in setting and executing consumer marketing strategies to hit specific brand goals.
• Experience in project management of multiple large and complex business projects.
• Strong organizational and communication skills
• A proven and successful track record leading a team.
• Ability to build & hire a strong team spanning a variety of marketing functions.
• Ability to work well under pressure while finding creative solutions.
• Proficient in MS office products and related media software.
• Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Remote Work :

No

Employment Type :

Full-time