Digital Growth Marketing Specialist

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Digital Growth Marketing Specialistis responsible for driving digital user acquisition activation and retention across PalmPays online channels. The role focuses on executing growth experiments optimizing digital campaigns improving referral performance and building sustainable user funnels targeted at teenagers young adults and broader customer segments.

Job Description

Plan execute and support paid campaigns (Meta Google Ads TikTok Snapchat YouTube affiliate networks).
Develop and optimize online referrals influencer campaigns and KOL partnerships.
Run A/B tests on creatives landing pages targeting and messaging to improve funnel performance.
Analyze user journeys and optimize conversion across download registration KYC first transaction.
Create and support digital creatives and ad copies across multiple channels (SMS push notifications in-app messages).
Work with product teams to implement in-app growth loops (quests challenges referral boosts).
Monitor analytics dashboards and prepare weekly/monthly reports.
Lead and support online communities and teen-friendly content initiatives across social platforms.

Requirements

Bachelors degree in a relevant field.
13 years experience in digital marketing or growth roles (Fintech experience is an advantage).
Hands-on experience running paid ads on Meta TikTok and Google.
Strong analytical mindset with proficiency in analytics tools (e.g. Firebase AppsFlyer Google Analytics).
Excellent communication and creativity in content/messaging.
Ability to multitask and thrive in a fast-paced environment.
Familiarity with user funnels referral systems and growth loops.

Required Experience:

Senior IC

The Digital Growth Marketing Specialistis responsible for driving digital user acquisition activation and retention across PalmPays online channels. The role focuses on executing growth experiments optimizing digital campaigns improving referral performance and building sustainable user funnels targ...