Digital Marketing Analyst

Digital Performance & Campaign Management

• Design deploy and optimize digital marketing campaigns across multiple platforms (Google Ads Meta programmatic email and ARM digital assets) to drive acquisition engagement and conversion.
• Manage full-funnel campaign performance including awareness consideration conversion and retention to meet business KPIs.
• Implement end-to-end campaign tracking including event tracking conversion tracking and tag management across websites and apps.

Advanced Data Analytics & Insights

• Analyze cross-channel marketing data (traffic engagement conversions retention demographics and behaviour) to evaluate performance and recommend optimisation strategies.
• Build dashboards and reports using Google Analytics or Power BI to track and visualize KPIs.
• Conduct cohort analysis funnel analysis attribution modeling and customer segmentation to support decision-making.
• Produce actionable insights and present learnings to internal teams regularly.

Digital Asset & Web Optimization

• Support website and landing page optimization using SEO best practices heatmaps session recordings and user behavior insights.
• Conduct A/B tests and experimentation frameworks to improve digital funnels and conversion rates.
• Ensure ARM digital assets (web landing pages app touchpoints) are fully optimized for performance UX and conversion.

Email CRM & Marketing Automation

• Deploy automated email CRM and retention campaigns using marketing automation tools.
• Execute segmentation personalisation and drip campaigns based on customer lifecycle and behavioural data.
• Analyze email campaign performance and recommend continuous improvements.

Competitive & Market Intelligence

• Conduct detailed competitive analysis to identify opportunities gaps and digital trends in the financial services industry.
• Monitor digital marketing trends emerging tools and best practices advising the business on innovations that can drive performance.

Cross-Functional Collaboration

• Work closely with Brand Digital Product CX and Data teams to align digital strategies with business goals.
• Provide digital insights that support go-to-market strategies product launches and major campaigns across business units.
• Ensure compliance with ARCON SEC and internal brand guidelines for all digital communications.

Reporting & Performance Accountability

• Produce performance reports covering KPIs such as CAC CPL ROAS MQL quality funnel performance and retention metrics.
• Report on product-related performance metrics including churn rate CLV adoption rate reactivation numbers and digital revenue contribution.
• Recommend strategic actions to optimise spend improve ROI and increase efficiency of digital marketing investments.