Digital Marketing and Brand Communications Executive
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Digital Marketing and Brand Communications Executive
Reports To: Hospital Manager and Chief Executive Officer (CEO)
Location: Lekki Lagos
Employment Type: Full-Time
Work Structure: Hybrid (3 Days Field / 2 Days On-site)
Salary Range: 200000 - 250000 Monthly (Based on Experience)
Experience Level: 3 - 5 Years
Job Summary
We are seeking a creative data-driven and brand-focused Digital Marketing and Brand Communications Executive to lead our hospitals marketing public relations and digital engagement strategies.
The ideal candidate will be responsible for enhancing the hospitals visibility driving online engagement managing media relations and ensuring consistent brand messaging across all platforms. The role combines digital strategy creative content management and internal communication coordination within a healthcare setting.
Key Responsibilities
1. Digital Marketing & Brand Strategy
-
Develop and implement comprehensive digital marketing strategies to enhance the hospitals brand presence.
-
Manage and optimize digital platforms website SEO Google Ads email marketing and social media campaigns.
-
Plan design and deliver engaging content for digital campaigns and health awareness initiatives.
-
Ensure consistency in visual identity messaging and tone across all marketing materials.
-
Utilize analytics tools (Google Analytics Meta Business Suite etc.) to track performance and refine strategies.
2. Content Creation & Media Management
-
Create high-quality and informative content for blogs newsletters social media and press materials.
-
Oversee photography videography and creative production for marketing activities.
-
Maintain and update the hospitals website and digital channels regularly.
-
Manage the hospitals online reputation responding promptly to public inquiries and feedback.
3. Public Relations & Media Engagement
-
Serve as the main liaison between the hospital and media outlets journalists and PR partners.
-
Draft press releases coordinate interviews and manage press coverage for hospital events and initiatives.
-
Monitor public perception and ensure the hospital maintains a positive brand image.
4. Internal Communications & Corporate Events
-
Coordinate internal communication tools such as newsletters announcements and staff updates.
-
Foster effective communication between management and employees.
-
Plan and promote hospital events CSR projects and outreach programs.
5. Monitoring Evaluation & Reporting
-
Track and report key marketing and communication metrics (engagement reach conversions ROI).
-
Prepare monthly performance reports with actionable insights.
-
Monitor competitor activity and market trends to guide content and strategy development.
Key Performance Indicators (KPIs)
-
20% increase in social media engagement within 3 months.
-
10% growth in followers per quarter.
-
At least 4 blog or health-related posts monthly.
-
Minimum of 1 media feature or interview per quarter.
-
90% positive public sentiment in media and online perception.
-
Consistent monthly communication reports with data-backed recommendations.
-
80% staff satisfaction rate in internal communications (bi-annual survey).
Qualifications & Experience
-
Bachelors Degree in Marketing Mass Communication Public Relations or a related field.
-
35 years experience in digital marketing or brand communications (preferably in healthcare hospitality or service industries).
-
Professional certifications (CIM NIMN or Digital Marketing Institute) are an added advantage.
Technical & Core Skills
-
Proficiency in SEO Google Ads analytics and Meta Business Suite.
-
Skilled in Canva Adobe Suite or equivalent design tools.
-
Strong copywriting social media and storytelling abilities.
-
Excellent brand strategy and reputation management understanding.
-
Strong analytical thinking creativity and attention to detail.
-
Ability to multitask manage deadlines and collaborate effectively.
Compensation & Benefits
-
200000 - 250000 monthly (based on experience).
-
Performance-based incentives and growth opportunities.
-
Health insurance and statutory benefits.
-
Continuous professional training and career development.
-
Conducive collaborative and innovative work environment.
How to Apply
Interested and qualified candidates should send their CV and Cover Letter to:
Subject Line: Application for Digital Marketing and Brand Communications Executive Lekki
Key Skills
- Business Development
- Company Website
- Target Audience
- Online
- Market Research
- SEO
- Internet
- Email Campaigns
- New Customers
- Sales Goals
- Sales Process
- Powerpoint
- Product Development
- New Clients
- Analytics
