Growth Lead-Kalabash

y: Kalabash

About Kalabash

Kalabash is a travel fintech company revolutionizing how people book pay and experience travel across Africa. We offer innovative financial products such as Pay Small Small (PSS) which allows travelers to lock flight prices and pay in installments and the Kalabash Cards which empower users and businesses to make travel and lifestyle payments seamlessly.

We are on a mission to make travel finance accessible flexible and rewarding for everyone.

Role Overview

The Growth Lead will drive growth initiatives for Pay Small Small (PSS) and Kalabash Cards (B2B and B2C) across existing and new airline partnerships with a primary focus on Wakanow and other partner airlines. This role requires a strategic analytical and hands-on individual who can design and execute data-driven growth strategies that increase customer acquisition product adoption and revenue.

Key Responsibilities

Develop and execute strategies to grow PSS adoption across Wakanow and other airline partners.

Work with airline and OTA partners to ensure PSS visibility conversion optimization

Identify structure and manage marketing collaborations and co-branded campaigns with partner airlines.

Coordinate with product operations and tech teams to enhance user experience and resolve adoption barriers.

Drive card acquisition through targeted B2C and B2B channels (corporates SMEs and travel agents).

Lead offline activations market campaigns and university programs to boost card awareness and usage.

Manage and expand B2B card programs ensuring smooth onboarding utilization and retention of business clients.

Use data and insights to identify card growth opportunities and prepare reports

Prepare regular reports and presentations on all product performance.

Collaborate with the marketing team to ensure high performance campaigns and user acquisition across all products.

Key Performance Indicators (KPIs)

Growth in PSS transactions and active users.

Number of new card acquisitions (B2C and B2B).

Activation and usage rate of distributed cards.

ROI on growth and marketing campaigns

Requirements

Qualifications

Bachelors degree in Marketing Business Economics or related field. MBA is an added advantage.

5 years experience in growth product marketing partnerships or business development preferably in fintech payments or travel.

Strong understanding of sales acquisition channels product growth strategies and partnership management.

Proven track record of driving measurable growth in consumer or financial products.

Excellent communication analytical and stakeholder management skills.

Ability to work cross-functionally in a fast-paced environment.