Marketing Executive

Description

Marketing Executive

Purpose of Role

We are seeking a dynamic creative and proactive Marketing Executive to join our Marketing and Admissions Team. The successful candidate will support the planning execution and optimisation of marketing communications and student recruitment activities to help the school achieve enrolment and retention targets while building the schools brand and visibility in the local market.

About Straits International School

Straits International School follows the international school curriculum comprising IGCSE starting at the kindergarten level. With over 400 students we have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students curiosity and growing their self-confidence we empower them to become the next generation of changemakers.

Straits International School is part of ISP Malaysia one of the leading education groups in Malaysia that operates Tenby Schools Asia Pacific Schools and Straits International Schools. The nine school campuses are strategically located in the developed areas of Klang Valley in Selangor Perak Penang and Johor.

ISP Malaysia is part of ISP a global community of over 100 international schools across more than 20 countries.

Key Benefits

• A culture of engagement and trust where staff contributions are recognised and valued.

• A passionate and motivated team of professionals who put children at the heart of decision-making.

• An embedded commitment to professional development and employee well-being.

• Access to expertise best practice sharing and learning opportunities across countries and cultures.

• Competitive remuneration.

• School fee discount for children of employees.

• Medical outpatient and insurance benefits.

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Simply their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

• Treat everyone with care and respect. We look after one another embrace similarities and differences and promote the well-being of self and others.

• Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

• Are financially responsible. We make financial choices carefully based on the needs of the children students and our schools.

• Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

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Marketing Executive Key Responsibilities

Marketing Execution

• Implement marketing campaigns and initiatives directed by the Head of Marketing and Regional team.

• Ensure all marketing and communication materials follow school and Regional branding guidelines.

• Assist in the organisation and execution of school events Open Days Exhibitions and other promotional activities.

Content Creation

• Produce content for social media website newsletters videos and photography.

• Assist with simple graphic design tasks using Canva Adobe Photoshop or Illustrator.

• Maintain and update school communication channels with accurate and relevant information.

• Prepare promotional and communication materials for parents students and events.

Digital Marketing Support & Database Management

• Schedule and post content on social media platforms.

• Support email campaigns and other digital marketing initiatives.

• Manage and update the schools CRM (HubSpot) and student management system (iSAMs) to track leads enquiries and communications.

• Monitor engagement track leads and provide reports to the team.

Admissions Support

• Assist the Admissions Team with enquiries school tours walk-ins emails and social media messages.

• Provide logistical support for admissions events and promotional campaigns.

• Undertake ad-hoc administrative tasks to support enrolment goals.

Line management

The Marketing Executive will report to theHead Marketing Admissions and Retention

Qualifications and Experience

Education: Bachelors degree in Sales Marketing Business Customer Service or related field.

Experience and Skills:

• At least three (3) years experience in a similar capacity preferably within education or customer service.

• Strong organisational skills and attention to detail.

• Good written and verbal communication skills.

• Proficiency in Canva Adobe Photoshop Illustrator or similar design tools.

• Basic videography video editing and photography skills.

• Experience using CRM and student management systems (HubSpot and iSAMs preferred).

• Demonstrated experience in effective social media use with examples of content created previously.

• Team player with a proactive attitude.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All postholders are subject to appropriate vetting procedures including an online due diligence search references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years of employment history.

ISP Commitment to Diversity Equity Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining high-performing teammates regardless of gender ethnicity sexual orientation and gender expression age disability status neurodivergence socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.