Assistant Marketing Manager

Plan execute and report on the full range of evidence-based digital marketing activities to maximize revenue and customer retention with specific responsibility for a product portfolio or customer channel/service(s). Actively contribute to global team and departmental objectives as required.  Demonstrate an understanding of our customers and competition in order to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments. This role will support regional marketing initiatives across ASEAN working closely with commercial stakeholders in Malaysia Indonesia Thailand the Philippines and Vietnam.

Closing Date: Applications will close on 30th Jan 2026.

What youll be doing:

• Plan implement report on and adapt multi-channel marketing campaigns to meet an agreed set of KPIs and within agreed budgets
• Develop and track key performance metrics and report on ROI and make decisions based on those metrics
• Optimize and continuously refine multi-channel campaigns and feed them into the team/departmental strategy
• Collaborate with a wide range of internal and external stakeholders who can benefit from and inform the development of the expert capability and best practices
• Manage a marketing budget effectively ensuring return on investment
• Present information in meetings with a thorough understanding of the products/customer channel target markets and sales expectations
• Maintain reports budgets trackers as required analysing performance of campaigns services and activities carried out
• Undertake and support market research to understand customer competitor and market developments feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues customers potential customers and third-party services; Use feedback reports to relay voice of the customer across the wider Marketing team
• Periodic travel to professional development trainings conferences and exhibitions and/or carry out other customer-facing activities reporting back as required
• Support the Marketing Managers and/or Experts in planning and implementing subject/channel or team level projects/campaigns
• Delegate and review tasks where agreed with the Marketing Manager monitoring progress and quality and providing effective feedback
• Accountable for managing own learning taking responsibility to identify and develop skills gaps

Qualifications :

What were looking for:

The ideal candidate will have:

• Experience in a marketing environment understanding of the role of marketing and the implementation of evidence-based marketing campaigns
• Knowledge and ability with IT systems including core MS Office packages (Word Excel Power Point) web/cloud-based databases CMS email creation platforms and/or other bespoke IT systems.
• Demonstrable customer and commercial awareness including the competitive environment potential partner organisations and market trends.

Skills and Behaviours Required:

• Ability to gather customer and market data and make effective decisions based on it
• Works collaboratively with others to build strong partnerships both internally and externally
• Strong verbal and written communication skills including persuasive copywriting and proficiency in both English and Malay
• Supports the implementation of change through positive behaviour and attitude; Contributes ideas of how to best manage and implement changes based on customer needs
• Develops innovative ideas that improve work processes or results; Maintains knowledge of new marketing/industry trends
• Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices
• Focused on self-development

Additional Information :

At Taylor & Francis we care about our colleagues promoting work-life balance wellbeing and flexible working. You will be joining a thriving business working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about.

What we offer in return:

• An excellent work/life balance with a fantastic flexible working culture
• 20 days(pro-rata for first year) annual leave per year plus an extra day off for your birthday
• 4 paid volunteering days each year
• Under the local companys healthcare insurance plan with an option for the participation of other family members at the employees expense
• Employee assistance programme offering 24/7 well-being support
• Performance bonus
• Share Match plan that matches every company share purchased with two free shares
• Annual health screening optical and dental care

Location:

• You must have the right to work and live in Kuala Lumpur Malaysia.

• We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at conference you get the flexibility and support to work from home or remotely.

  The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our office in Malaysia to ensure that as a balanced worker they can make it to our office location 3 days per week. 

• Occasional travel may be required to support activities across ASEAN (e.g. Indonesia Thailand the Philippines and Vietnam)

• Relocation support is not provided for this role.

Being Yourself at Taylor & Francis 

If youre excited about working with Taylor & Francis to foster human progress through knowledge we invite you to apply even if your existing skills and experience dont fit every item listed above. At Taylor & Francis we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources incentives and flexibility you need to enjoy success at work and to live a healthy balanced life. 

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits develops and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. 

If you have a disability or face another barrier  and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position please contact Ivy Ma. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues promoting work-life balance wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: Work :

No

Employment Type :

Full-time