Director Product Marketing
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering Freshservice. Freshservice is Freshworks $400M business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise this role you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM IT asset management and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills a deep understanding of buyer personas and the ability to craft compelling narratives are essential.
Key Responsibilities:
- Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice Lead go-to-market planning to align with corporate revenue and retention goals
- Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market Ensure consistent narratives across campaigns and customer communications
- Market Understanding - Deeply understand buyer personas to tailor marketing strategies Conduct market research and competitive analysis to inform product strategy
- Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team Develop case studies and narratives showcasing Freshservices value
- Team Leadership - Manage and mentor a team of product marketing professionals Foster a culture of innovation and collaboration
- Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness Use insights to refine strategies and optimize results
Qualifications :
- Experience 14-16 years in B2B product marketing with 3 years in leadership roles.
- Experience marketing IT or other technical products is preferred.
- Education Bachelors degree in Marketing Business or a related field; MBA is a plus
- Skills Strong storytelling communication and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences
Additional Information :
At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshwork ... View more
