Content Marketing Manager

MoEngageis an insights-led customer engagement platform trusted by 1200 global consumer aGreat Place to Work Companywe are a young fast-paced and intelligent customer engagement platform that fosters a culture of innovation ownership freedom and fun while building future-ready technology products. Sitting at a conflux of diverse technologies likeArtificial Intelligence Big Data Web & Mobile platforms MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception we have worked withleading Fortune 500 brandssuch asDeutsche Telekom Samsung Ally Financial Vodafone and McAfeealong with internet-first brands such asFlipkart Ola OYO Bigbasket and Sharechatwith a global presence that encompasses35 countries.We currently haveoffices in San Francisco Boston London Dubai Ho Chi Minh city Bangkok Kuala Lumpur Singapore Sydney Vietnam Berlin Jakarta and Bengaluru.

The care we give to our customers is quite high! Our achievement of top service and support ratings inGartners Magic Quadrant Gartner Peer Insights and G2 Summer Reportsis a testament to that. Another commendable quality is our people-centric culture as we have recently been included inBattery Ventures top 25 private cloud computing companies. As recognized by theDivHERsityAwards we are one of the top 20 diversity companies in the world while theEconomics Timesnames us as one of the Top Organizations for Women.

Will you be able to thrive in a fast-paced environment where innovation speed and customer-centric thinking are the norm Is it your passion to uncover opportunities others are unaware of and to champion them Do you crave ownership and a chance to be a part of something that matters If so this may be a worthwhile opportunity for you!

Responsibilities :

Content Strategy & Execution:

• Develop and own the end to end content strategy ensuring alignment with overall business objectives and revenue targets.
• Conduct in-depth market research competitive analysis and customer segmentation to identify target markets ideal customer profiles (ICPs) and buyer personas.
• Define the content strategy messaging and value propositions that resonate with target audiences and differentiate our offerings.
• Youll produce a mix of rich media and long-form content such as how-to guides thought-leadership whitepapers case studies SEO-optimized blog posts and more.

Launch Planning & Execution:

• Create detailed production and distribution plans timelines and collaborate across cross-functional teams (Design Campaign and Digital) to drive awareness generate leads and accelerate the sales pipeline.

Performance Monitoring & Optimization:

• Define and track key performance indicators (KPIs) such as MQLs Organic Traffic and Content Engagement Rates.

• Analyze performance data identify trends and derive actionable insights to optimize and improve performance.

• Establish feedback loops with sales customer success and customers to gather insights understand pain points and inform future content iterations.

Cross-functional Collaboration & Leadership:

• Act as a central point of contact fostering strong relationships and alignment across all stakeholders.
• Champion a customer-centric approach throughout the customer lifecycle ensuring customer needs are at the forefront of all marketing and content efforts.

Requirements:

• 45 years in Content Marketing ideally within B2B SaaS or MarTech.

• The M-Shaped Marketer: You are a brilliant writer but you also understand the pipesSEO/AIO distribution and how content fuels the lead gen funnel.

• You arent afraid of technical jargon. You can easily explain the difference between a CDP and a Marketing Hub.

• Working knowledge of marketing principles and best practices

• Understanding brand and regulatory compliance

• Excellent project management skills and the ability to liaise with agencies vendors and creative/design professionals

• Good planning interpersonal negotiation and communication (verbal and written) skills

• Ability to multitask with multiple deadlines and/or milestone requirements

• Strong attention to detail and a commitment to quality viz. proofreading editing and consistency

• Continually pick up new skills and technology including AI to solve for content bottlenecks

• Energetic and able to work in a highly dynamic environment

AtMoEngage we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate we create the most value for our clients our employees and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngageis based solely on professional competence skills and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender ethnicity abilities age identity orientation or expression marital status (including pregnancy) religion and beliefs or any other status protected by law.

It is our policy to comply with all applicable national state and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions authentic selves and talents to work collaborating to drive progress and solve meaningful challenges.

Why Join Us!
At MoEngage we are passionate about our team and technology - see below to know more about us.


Scale @MoEngage

We handle more than a billion messages every day. Rest assured you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.