Email Marketing & CRM Specialist

Mumbai - India

Monthly Salary: Not Disclosed

Experience Required: 4-8years

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

What we want:

Were on the hunt for a Social Media Account Manager whos as good with people as they are with pixels and posts. Youll be the bridge between clients and the creative team owning day-to-day communication shaping content strategies and ensuring delivery of compelling on-brand social media campaigns.

Who We are:

Vertoz (NSEI: VERTOZ) an AI-powered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here.

ZKraft:

At Zkraft we are a leading digital marketing agency offering comprehensive digital solutions ranging from strategy transformation media planning and buying. We combine creativity technology and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex Azurite and Qualispace we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats including interactive banners Swirl Ads and CTV solutions enable us to engage audiences are proud to serve industries such as E-commerce BFSI Healthcare Real Estate and Government sectors and specialize in verticals like Automotive Entertainment and more. With global recognition a proven track record and a client-centric approach Zkraft is the trusted partner for businesses aiming for growth.

What you will do:

Own end-to-end email marketing database health enrichment and CRM automation to drive scalable lead-to-revenue programs.
Key responsibilities

Plan build and execute email campaigns (newsletters drip & nurture flows transactional promotional).

Design customer journeys drip campaigns & automation workflows in the CRM/ESP.

Maintain list hygiene segmentation suppression lists and data governance.

Manage ESP CRM integrations and ensure data sync accuracy.

Lead data enrichment extraction and verification processes to improve lead quality and match rates.

Monitor and optimize deliverability (IP/domain reputation authentication suppression).

Run A/B tests and multivariate experiments; interpret results and implement learnings.

Write persuasive on-brand email copy and subject lines optimized for opens clicks and conversions.

Produce weekly/monthly performance reports dashboards and actionable insights.

Support multi-channel prospecting (email call cadences LinkedIn outreach) and coordinate sales handoffs.

Ensure compliance with GDPR CAN-SPAM and local email laws; ensure enrichment/scraping follows platform policies.

Liaise with design content sales and product teams to create on-brand cross-channel campaigns.

Requirements

34 years in email marketing marketing automation and CRM operations across both B2B and B2C environments.

Hands-on with major CRMs (HubSpot and Salesforce) in production.

Proven experience using data enrichment/extraction tools to build and refine contact datasets.

Experience with web data extraction / scrapers (e.g. Phantombuster Apify Scrapy) or approved enrichment APIs with a strong emphasis on legal/compliant use.

Proficient in HTML/CSS for responsive email templates and rendering fixes.

Demonstrable deliverability experience (tracking delivery bounce management complaint handling).

Expert A/B testing skills and experiment design.

Excellent email copywriting skills subject lines preheaders body copy CTAs and personalization.

Practical experience with phone email nurture cadences and coordinating SDR/AE outreach.

Familiarity with LinkedIn marketing and outreach tools (Sales Navigator LinkedIn Ads native messaging best practices).

Solid analytics experience building dashboards and translating data into actions.

Cultural knowledge of the US market (tone timing compliance expectations buying behaviour).

Excellent project-management and stakeholder communication skills.

Benefits

No dress codes

Flexible working hours

5 days working

24 Annual Leaves

International Presence

Celebrations

Team outings

Required Skills:

Requirements: Experience: 10-15 years in marketing growth strategy or related roles. Education: Bachelors degree in Marketing Communications Business or a related field (MBA preferred). Skills: Expertise in SEO SEM Google Analytics CRM and marketing automation tools. Strong understanding of customer lifecycle marketing demand generation and lead nurturing. Exceptional content creation storytelling and brand-building skills. Experience in budget management KPI-driven marketing execution and revenue growth strategies. Strong leadership and communication skills to mentor teams and collaborate across departments. Experience in B2B marketing AdTech MarTech SaaS or similar industries is preferred.

What we want:Were on the hunt for a Social Media Account Manager whos as good with people as they are with pixels and posts. Youll be the bridge between clients and the creative team owning day-to-day communication shaping content strategies and ensuring delivery of compelling on-brand social media ...