Sr Director of Digital Advertising

Rockville, MD - USA

Yearly Salary: USD 106400 - 161400

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:
The Sr Director of Digital Advertising will be responsible for leading and evolving the Digital Advertising department overseeing daily operations and setting the strategic direction for future growth and product innovation. This role requires a visionary leader who can elevate the team to new levels of performance and profitability through creative thinking bold initiatives and a deep understanding of the digital advertising landscape.
This individual will serve as a thought leader bringing fresh ideas to scale operations optimize performance and drive revenue growth. They will inspire and mentor the Digital Advertising management teams offering deep expertise and fostering a culture of innovation and excellence. The Sr Director will also play a key role in OEM meetings representing the company as a subject matter expert and strategic partner helping shape collaborative initiatives and product development opportunities.

This is a full-time remote position with quarterly travel required for industry conferences and OEM quarterly business reviews.

Essential Functions:

Set departmental strategy and guide tactical execution to achieve business objectives.
Identify and implement opportunities for growth efficiency and profitability across digital advertising initiatives.
Oversee customer relationship management to increase user engagement across key digital platforms.
Lead and mentor Directors and Managers establishing and maintaining OKRs KPIs metrics and quality controls for all initial and recurring tasks.
Instill a high-performance culture that promotes problem-solving engagement proactivity collaboration and accuracy.
Manage team workflows and lead continuous improvement initiatives to streamline processes and enhance operational efficiency.
Conduct technical audits on potential client websites and assess customer experience to inform strategy and recommendations.
Drive high levels of customer satisfaction and retention through strategic oversight and hands-on support.
Develop and execute strategies for client growth and retention ensuring long-term success and profitability.
Address and resolve client challenges including de-escalating issues and ensuring positive outcomes.
Lead monthly audits of team performance and review weekly revenue forecast reports to ensure alignment with financial goals.
Represent the company as a subject matter expert at industry conferences and OEM meetings contributing thought leadership and strategic insights.
Manage cross-functional communications across DealerOn departments to ensure alignment and collaboration.
Demonstrated leadership skills with a proven record of coaching and mentoring high-performing teams

Required Skills/Experience:

Automotive Experience
Bachelors Degree or equivalent industry-specific experience
12 years experience in digital ad operations and programmatic advertising
8 years experience in management role
Google Ads and Google Analytics Certifications
Experience managing processes for a large team of Digital Marketing Consultants.
Ability to confidently communicate with automotive dealers.
Proficient in Excel Microsoft Word Screaming Frog and Photoshop
Proficient in Google Analytics and data analysis
Excellent attention to detail especially with communication (written and verbal) and meeting deadlines.

Preferred Skills/Experience:

Working HTML and CSS knowledge
Experience with multiple ad servers

#LI-Remote
The targeted salary range for this position is $106400 - $161400.

The posted salary range for this position may be adjusted based on job-related factors permitted by law such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

This position is open to US residents only.

About Us:

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row expanding to over 30 manufacturer relationship and over 5000 dealer partners. We are proud of what our company has done and its all due to the talented and diverse team weve been lucky enough to assemble.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis we offer a number of benefits including:

Medical dental and vision insurance
Company matched 401K plan
Flexible PTO Sick Leave
6 weeks paid Parental Leave
8 Paid National Holidays
Company-paid basic Life Insurance
Voluntary supplemental Life Insurance
Voluntary long-term/short-term disability insurance
Voluntary Pet Insurance
Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information click here: E-Verify Participation and Right to Work). A successful candidate must pass a background check as a condition of joining the team.

Required Experience:

Exec

Job Description:The Sr Director of Digital Advertising will be responsible for leading and evolving the Digital Advertising department overseeing daily operations and setting the strategic direction for future growth and product innovation. This role requires a visionary leader who can elevate the t...

Set departmental strategy and guide tactical execution to achieve business objectives.
Identify and implement opportunities for growth efficiency and profitability across digital advertising initiatives.
Oversee customer relationship management to increase user engagement across key digital platforms.
Lead and mentor Directors and Managers establishing and maintaining OKRs KPIs metrics and quality controls for all initial and recurring tasks.
Instill a high-performance culture that promotes problem-solving engagement proactivity collaboration and accuracy.
Manage team workflows and lead continuous improvement initiatives to streamline processes and enhance operational efficiency.
Conduct technical audits on potential client websites and assess customer experience to inform strategy and recommendations.
Drive high levels of customer satisfaction and retention through strategic oversight and hands-on support.
Develop and execute strategies for client growth and retention ensuring long-term success and profitability.
Address and resolve client challenges including de-escalating issues and ensuring positive outcomes.
Lead monthly audits of team performance and review weekly revenue forecast reports to ensure alignment with financial goals.
Represent the company as a subject matter expert at industry conferences and OEM meetings contributing thought leadership and strategic insights.
Manage cross-functional communications across DealerOn departments to ensure alignment and collaboration.
Demonstrated leadership skills with a proven record of coaching and mentoring high-performing teams

Required Skills/Experience:

Automotive Experience
Bachelors Degree or equivalent industry-specific experience
12 years experience in digital ad operations and programmatic advertising
8 years experience in management role
Google Ads and Google Analytics Certifications
Experience managing processes for a large team of Digital Marketing Consultants.
Ability to confidently communicate with automotive dealers.
Proficient in Excel Microsoft Word Screaming Frog and Photoshop
Proficient in Google Analytics and data analysis
Excellent attention to detail especially with communication (written and verbal) and meeting deadlines.