Senior Digital Marketing Manager

The Company
At AccountsIQ were on a mission to deeply understand our customers and deliver technology that enriches their lives. We provide smart feature-rich financial management software designed for ambitious businesses that have outgrown basic starter systems or seek a simpler more affordable alternative to complex costly ERP solutions. Our cloud-based accounting software transforms the finance function making it easier for multi-entity businesses to capture process and report their financial data with ease and efficiency.

The Role

In this newly created role were looking for a Senior Digital Marketing Manager to drive AccountsIQs digital growth strategy and deliver measurable marketing ROI. Reporting directly to the CMO this position oversees all aspects of performance marketing and digital acquisition channels including paid media search social affiliates and review sites. The ideal candidate will have a proven track record in SaaS marketing and be confident managing campaigns budgets forecasts and people in a fast-paced high-growth environment.

What youll be doing

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition brand visibility and pipeline growth.
• Supporting and guiding the Digital Marketing Manager to consistently provide best-in-class delivery.
• Overseeing paid media campaigns across Google Bing LinkedIn Meta and other platforms; optimising performance and spend efficiency.
• Managing review site strategies (e.g. G2 Capterra Software Advice) to boost visibility engagement and lead generation.
• Create the affiliate marketing channel for AccountsIQ
• Overseeing SEM activity and strategies leveraging DV360 and Google Ads tools to maximise performance.
• Advising the Senior Growth Marketing Manager to align brand and demand-generation campaigns.
• Developing and overseeing multi-channel marketing campaigns that effectively blend brand-building and demand-generation strategies.
• Establishing forecasting and reporting frameworks tracking key metrics (e.g. CAC ROAS and LTV) to measure success.
• Analysing data and trends to identify opportunities for optimisation and innovation across digital channels.
• Owning day-to-day management of the digital marketing budget to ensure effective allocation and ROI accountability.
• Championing innovation testing new platforms technologies and creative approaches to stay ahead of the curve.

What youll need

• 7 years experience in digital or performance marketing within a SaaS or B2B environment.
• Proven expertise in paid search paid social and programmatic advertising with strong analytical and reporting skills.
• Experience in managing review sites and affiliate strategies to drive quality leads.
• High proficiency in Google Analytics HubSpot and campaign management tools.
• To be strategic and hands-on able to balance long-term vision with day-to-day execution.
• Strong leadership and communication skills with the ability to influence and collaborate across teams.
• A results-driven innovative and proactive approach thriving in a fast-paced high-growth environment.
• To be able to travel regularly including travelling to events and our offices in Dublin and London.

Why work with us

As a forward-thinking collaborative company we combine drive energy and ambition with a friendly supportive culture that encourages everyone to do their best work. Having recently secured a 60M investment its an exciting time to join AccountsIQ. With a strong focus on growth and expansion were poised to elevate both the AccountsIQ product and the level of service we provide to our customers.

Some of our perks

• 25 days annual leave 2 company days bank holidays
• Hybrid working
• Working from abroad - up to 6 weeks per calendar year
• Private Health Insurance
• 5% Pension contribution
• Life Assurance - 4 x Salary
• Income Benefit
• Wellbeing initiatives

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Required Experience:

Senior Manager