VP, Global Brand & Marketing 12m FTC

Airport Dimensions is part of The Collinson Group. TCG Group is the global privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson has been enhancing the airport experience for over 30 years with access to lounges retail dining and spa experiences offers and more. Creators of the worlds largest lounge membership program Priority Pass provides access to an extensive global lounge and partner network.

Using their expertise and products to craft customer experiences. Collinsons range of services helps global brands acquire engage and retain choice-rich customers.

Airport Dimensions Overview

For over two decades Airport Dimensions has pioneered passenger first experiences evolving how travellers spend their time and how airports unlock value.

Grounded in insight and a breadth of expertise across lounges sleep play and digital we have built a diverse portfolio that creates choice and enjoyment for passengers amidst ever-evolving expectations. Our deep understanding of airports and a commitment to true partnership help you transform your space grow non-aeronautical revenue and deliver a greater passenger experience.

Airport Dimensions is a global leader in airport experiences operating a fast-paced high-growth business with a central corporate brand and a portfolio of 11 consumer-facing experience brands. We operate in competitive digitally evolving markets where customer experience partner relevance and commercial performance are key to success.

Purpose of the Role

The VP Global Brand & Marketing is a 12 month fixed term contract. As we scale our marketing function brings together specialist expertise (across PR brand digital and content) with strong regional activation across North America LATAM EMEA and APAC. This role drives how we amplify our brand and business with both B2C and B2B audiences.

Youll join a lean collaborative and impact-driven team where initiative is valued and influence is critical. This is an ideal role for a senior communications leader who thrives in high-growth environments understands the interplay between brand and commercial success and can build trust and momentum across a global stakeholder network.

Reporting directly to the Global Chief Operating Officer and sitting as part of the Senior Leadership Team this role will be responsible for shaping and delivering an impactful marketing strategy that supports core business objectives. Empowered to make a difference this role requires a hands-on leader who can provide guidance guardrails and active mentorship to an established team helping them to perform at their best both individually and collectively.

With the business at an exciting phase of transformation this position will be instrumental in defining how we use communications to engage inform and inspire key audiences while protecting and building our market-leading reputation.

Key responsibilities

As the VP Global Brand & Marketing you will be responsible for driving integrated marketing brand awareness industry engagement as well as the creative and communications strategy for Airport Dimensions rapidly growing network.

Direction

• Set a clear and actionable global marketing strategy that supports both commercial goals and long-term brand value.

• Lead the development and management of brand positioning messaging frameworks and go-to-market strategy across our growing portfolio of brands.

• Shape the external communications approach to build credibility with airport partners clients and the travel industry.

• Align global and regional marketing plans to key business priorities including lounge launches product innovation and market growth.

• Ensure each brand has clear guest propositions and messaging tailored to its audience and market context.

Enablement

• Create simple effective toolkits and processes that help regions deliver consistent and high-performing marketing campaigns.

• Connect global and regional teams across marketing product and commercial to ensure smooth execution and shared accountabilityparticularly around launches and RFPs.

• Support and coach marketing team members helping them build confidence clarity and collaboration in their roles.

• Promote a culture of data-led decisions creativity and continuous improvement across the team.

Oversight

• Track and report on marketing performance covering both commercial impact and brand impact.

• Be a senior partner to global commercial and agency teams ensuring marketing plans deliver clear value.

• Oversee incident and issues communications to ensure the brand is protected and well represented during periods of risk.

• Represent marketing at senior leadership level sharing updates insights and recommendations that inform wider business decision-making.

Knowledge skills & experience required

Given the fixed-term nature of this role the ability to quickly understand the business build relationships and make an immediate impact is essential. The successful candidate will need to be a confident and credible leader who is able to navigate a diverse stakeholder landscape provide clear direction and bring people together around shared goals from day one.

• Proven experience in a senior global marketing leadership role within travel hospitality or customer experience-led industries is essential.

• Confident shaping and delivering brand and communications strategy with the ability to adapt plans to meet evolving business needs during a fast-paced fixed-term role.

• Strong track record in leading integrated marketing across B2B and B2C audiences with experience in content brand PR and digital activation.

• Comfortable operating in a matrixed environment collaborating across regions and functions

• Skilled at engaging and influencing senior stakeholders including C-suite agency partners and regional leadership.

• Persuasive communication skills capable of establishing yourself as the lead subject matter expert

• Strong written verbal and presentation skills; confident contributor at leadership and cross-functional meetings.

• Able to coach and support team members while also being hands-on and delivery-focused when required.

• Highly organised commercially aware and confident managing multiple priorities channels and deliverables at pace.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

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