Retention Specialist
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Our Retention Specialist plays a vital role in the marketing department. You will be responsible for scheduling and executing our direct marketing campaigns including targeted email and SMS advertising digital engagement content promotions and mobile-app messaging. You will also assist with managing content and its placement.
Here is what you will be doing:
- Assist with driving the direct marketing strategy across SMS email and other digital marketing platforms
- Set up test execute and report on marketing campaigns and promotions across various platforms.
- Configure and distribute landing pages
- Brief in designers and copywriters timeously and review their work
- Manage timelines and schedules for external communications
- Research evaluate segment and pull list selections for targeted and mass mailings from the gaming system
- Conduct competitor analysis of direct marketing campaigns
- Update content on client facing websites via back-office tools
- Configuration and testing of promotions and campaigns
- Managing the ongoing relationship with our existing advertising partners.
- Monitor and analyse the performance of affiliates and campaigns offering guidance and strategies to maximize revenue and performance.
- Serve as the main point of contact for affiliates providing them with promotional materials updates and support.
- Track and report on affiliate performance
- Manage affiliate commission structures bonuses and incentives
Qualifications :
- Matric / Grade 12
- Prior experience in iGaming/casino industry
- 3 years in a technical marketing position
- Excellent communication and writing skills
- Great organizational skills
- Proven track record of success working both independently and within teams
- Advanced MS Office skills
- Experience with bulk mailing programs (Everlytics Sendgrid Mailchimp etc)
- Basic HTML skills
Additional Information :
Why Join Us
- Competitive Packages: We offer a comprehensive benefits package competitive salary and opportunities for career advancement within a fast-growing industry.
- Collaborative Work Environment: Youll join a diverse team of professionals who are passionate about innovation and customer engagement.
- Challenging and Rewarding Work: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company.
- If youre ready to build something great and make a difference in a company that values innovation apply today and join us in redefining the gaming experience!
This is an in-office role based in Cape Town.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Criminal Justice
- Cost Accounting
- Elevator Maintenance
- Airport
- Jboss
- Brand
About Company
We are a new and upcoming Live Studio based in Cape Town. Our aim is to deliver a world class betting/ Live Studio experience by providing professional and friendly service, delivered on a state-of-the-art platform. We are a dynamic and experienced team, in an exciting new company ... View more
