SEO Lead

In this role youll own the development and delivery of smart data-driven SEO strategies for leading global brands.

As SEO Lead you understand that search marketing is at the core of a customer-centric digital strategy. You combine analytical thinking with creative problem-solving to help clients stand out in an ever-changing search landscape. Youll translate data and insights into actionable strategies that improve visibility drive qualified traffic and deliver measurable business results.

Youll lead day-to-day SEO strategy and execution partnering closely with cross-disciplinary teams to ensure that SEO best practices are embedded across all touchpoints. Youll also mentor junior team members manage client relationships and help lead strategies around AI search content optimization and evolving SERP experiences.

Above all youll be a trusted strategic partnersomeone who can connect technical details to business goals and drive performance through collaboration innovation and continuous improvement.

You Will

• Own the definition execution and optimization of holistic search strategies for a global brand
• Lead and manage a team of SEO strategists in achieving measurable performance improvements
• Deliver actionable insights to clients through insightful visually compelling reports (including strategic recommendations)
• Use search data (in conjunction with other research sources) to understand user intent drive content strategies and identify business opportunities for clients
• Represent the Search practice within the organization serving as a strategic thought leader entrepreneur advocate and educator
• Lead and implement AI Search Optimization/GEO strategies
• Define success metrics and translate SEO results to business objectives
• Collaborate with content technology creative and analytics teams to incorporate SEO strategies and best practices
• Deliver actionable insights and strategic recommendations to clients through insightful visually compelling reports
• Optimize social search channels (e.g. YouTube TikTok) to maximize brand and content visibility across the digital landscape
• Align paid and organic search strategies to maximize cost efficiencies and holistic brand visibility
• Conduct regular SEO audits and competitive analyses
• Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
• Develop frameworks and processes to systematically track and improve search performance
• Advise on technical website development to maximize search indexability and visibility including JavaScript SEO and accessibility considerations
• Define search-driven guidelines and requirements for page content copy page speed accessibility indexability structured markup site architecture URL structure page titles meta descriptions headings anchor text internal linking site maps etc.
• Pitch and implement new search projects and service offerings
• Monitor analyze and report on search results and performance to both internal and external stakeholders
• Keep current with the latest digital trends and changes in the search marketing landscape identifying new opportunities for clients (e.g. AI search ML-driven automation visual search voice search social search etc.)

You Have

• 6 years of SEO experience
• Experience leading and managing a team of SEO specialists
• Excellent written and verbal communication with strong presentation and data storytelling skills
• Track record of driving measurable performance improvements
• Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages optimizing shopping feeds etc.) with a systematic approach that has driven measurable results and incorporates
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT Perplexity Gemini AI Mode etc.)
• Experience with global brands and international SEO including strategies for multiple regional sites languages etc.
• Strong project management and organizational skills with the ability to drive progress and manage multiple projects and deadlines simultaneously
• Experience defining and documenting internal processes and best practices to improve SEO implementation
• Deep understanding of search engine algorithms ranking factors SEO best practices and technical SEO
• Proficiency in third-party SEO/SEM tools such as SEMrush BrightEdge Ahrefs ScreamingFrog etc.
• Proficiency in data analytics and visualization tools such as Google Analytics Google Data Studio Adobe Analytics Google Search Console Tableau etc.
• Experience with GEO/AI search tracking tools such as Profound BlueFish BrightEdge AI Catalyst etc.
• Strong Excel skills including pivot tables vlook-ups and comfort working with large datasets
• Strong analytical skills with the ability to interpret data identify trends and make data-driven decisions
• Experience developing and executing content strategies that improve brand visibility traffic and engagement through content creation and optimization
• A proactive self-starter attitude
• Experience with testing and leveraging AI tools (ChatGPT etc.) for SEO tasks and workflows
• Experience with paid search/SEM or experience driving integrating SEO/SEM strategies and workflows

You May Have (ideal but not required):

• Experience managing paid search PPC or SEM campaigns or experience integrating SEO/SEM strategies
• Local SEO/Google Business Profile experience

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave wellness days and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: