About the team

As Senior Manager SEO you lead our organic growth strategy across technical SEO content and on-page optimization. Youll own the SEO roadmap end-to-enddriving traffic qualified users and revenue through scalable programs strong cross-functional partnerships and best-in-class measurement.

This is a leadership role: youll set strategy prioritize investment influence Product and Engineering roadmaps and build/mentor a high-performing SEO team and agency partners.

What you will do

Set SEO strategy

• Define and execute the SEO strategy across technical SEO content SEO on-page optimization internal linking and authority building.

• Own business and operations KPIs for organic growth and translate them into clear quarterly plans.

• Identify the biggest growth opportunities across the funnel: discovery comparison conversion and retention content.

• Keep pace with the latest strategy for Turos visibility on LLM search through GEO.

Drive Technical SEO leadership

• Guide Product and Engineering teams to improve crawlability indexation rendering site architecture page speed/Core Web Vitals internationalization (hreflang) structured data and log-file based insights.

• Lead audits and create prioritized technical backlogs with clear business cases.

• Ensure scalable SEO foundations for new features and site changes (templates faceted navigation pagination canonicalization parameter handling).

Develop Content & on-page SEO at scale

• Build a scalable content program: keyword strategy content briefs editorial standards refreshes and pruning.

• Drive template and programmatic SEO opportunities where appropriate (category pages location pages collections FAQs).

• Partner with Brand/Content/PR to ensure content aligns with brand voice while meeting SEO requirements.

Authority trust & reputation

• Develop and oversee a sustainable approach to authority growth (digital PR partnerships link reclamation brand demand).

• Manage risk and ensure adherence to search engine guidelines (avoid manipulative tactics).

Measurement & experimentation

• Work with the Data Analytics team to Improve existing reporting by enriching internal data with various SEO tools and data sources.

• Partner with Data Analytics to improve conversion and user experience

• Establish an experimentation culture for titles/meta internal linking templates schema and content formats.

• Be able to understand and articulate causal impact of SEO initiatives.
  

Leadership & stakeholder management

• Build the SEO team; lead and mentor SEO specialists; and manage agency/vendor relationships.

• Manage stakeholders globally and devise resource allocation to adequately support all markets.

• Develop regular cadence for performance reporting results to stakeholders.

• Create documentation SEO playbooks and governance for teams launching new pages/features.
  

Your profile

• 7 years of SEO experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment.

• Bachelors degree in marketing or quantitative field required.

• Ability to be rooted in customer experience rather than just SEO tactics.

• Demonstrated success scaling SEO via geo programmatic landing pages without sacrificing quality.

• People management and stakeholder management experience are a must.

• Ability to work with agencies and help them priorities and drive results.

• Strong technical SEO: crawl/indexation architecture CWV JavaScript/rendering considerations duplication management and migrations.

• Strong content SEO: intent mapping editorial strategy optimization and operational workflows.

• Expertise in core tools: Google Search Console GA4 crawling tools (Screaming Frog/Sitebulb) and competitive research platforms (Ahrefs/Semrush).

• International SEO experience (multi-country multi-language hreflang localization).

• Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly.

For this role the target base salary range in San Francisco is $168000 - $210000 annually. This role is also eligible for equity and general our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

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#LI-Hybrid

Benefits

• Competitive salary equity benefits and perks for all full-time employees

• Employer-paid medical dental and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays volunteer time off and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities

We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at the App Store and Google Play and check out our blog Field Notes.

Read more about the Turo culture according to Turo CEO Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing