Director, Social Media & Influencer Marketing

Director Social Media Influencer Marketing

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of more than 50000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As a Director Social Media & Influencer Marketing youll be part of our North America Brand Marketing team working as a remote employee. You will be responsible for leading and executing our social media strategy across our brands. Youll also get to:

• Develop and execute comprehensive social media and influencer marketing strategies for our Tools & Outdoor brands ensuring consistency in voice tone and messaging across platforms.
• Lead mentor and manage a team of Social Media Managers ensuring alignment with overall marketing objectives and fostering a culture of creativity and collaboration.
• Oversee the creation curation and scheduling of high-quality engaging content tailored to each platform and audience.
• Monitor analyze and report out social media performance metrics providing actionable insights to optimize campaigns and achieve KPIs.
• Stay up to date with the latest social media trends tools and best practices ensuring activation in trends that are aligned to brand messaging.
• Work closely with cross-functional partners (such as the Global Brand team Brand Management Public Relations Agency Partners etc.) to ensure cohesive messaging and campaign integration.
• Manage the social media and influencer marketing budget ensuring efficient allocation of resources to maximize ROI.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• Bachelors degree in Marketing Communications or a related field (Masters degree preferred).
• 10 years of experience in Social Media Marketing ideally in a
• Proven track record of leading social media strategies for multiple brands and across multiple social media platforms
• Experience in influencer marketing including identifying negotiating and managing influencer partnerships.
• Excellent communication and interpersonal skills with the ability to lead and inspire a team.
• Proficiency in social media management tools (such as Hootsuite Sprout Social) and analytics platforms.
• Creative mindset with a passion for storytelling and brand building.

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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