Senior Legal Media Buyer Google Search & YouTube
Share
Job Location:
Glendale, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a Senior Legal Media Buyer who has a proven track record of scaling performance-driven campaigns in the legal space using Google Search and YouTube. This role is ideal for someone who understands how to turn high-intent traffic into qualified legal leads while navigating the compliance and competitive challenges of legal advertising.
You will own campaign strategy end-to-end from setup and optimization to scaling and reporting with a strong emphasis on lead quality efficiency and sustainable growth.
WHAT YOULL DO
- Plan launch and manage high-volume Google Search and YouTube campaigns for legal lead generation.
- Own the full media buying lifecycle including account structure keyword strategy bidding budgets and optimization.
- Partner with creative and landing page teams to develop and refine ad copy video concepts and conversion-focused messaging.
- Manage and scale media spend while maintaining efficiency across key performance indicators such as CPA conversion rate CTR and CPC.
- Continuously test and iterate on keywords audiences creatives formats and bidding strategies to improve performance.
- Analyze performance trends to identify opportunities for scaling winners and eliminating inefficiencies.
- Produce clear actionable reporting that communicates results insights and next steps to internal stakeholders.
- Stay current on Google Ads updates policy changes and legal advertising best practices.
- Proactively identify performance risks and implement optimizations to maintain campaign stability at scale.
WHAT WERE LOOKING FOR
- 3 years of direct response paid media experience with hands-on ownership of Google Search and YouTube campaigns.
- Demonstrated experience running legal advertising campaigns (motor vehicle accidents personal injury mass tort or similar verticals strongly preferred).
- Strong understanding of Google Ads mechanics including Quality Score match types bidding models and conversion tracking.
- Experience managing larger budgets and high lead volume campaigns.
- Highly analytical with the ability to turn data into clear optimization actions.
- Comfortable collaborating cross-functionally and contributing strategic input on creative and messaging direction.
- Strong written and verbal communication skills.
- Proficient in Google Ads Google Analytics and reporting tools with solid Excel or Google Sheets skills.
- Detail-oriented organized and able to manage multiple campaigns simultaneously in a fast-paced environment.
BONUS POINTS
- Experience with call-based lead generation and call tracking platforms.
- Familiarity with YouTube direct response and performance video campaigns.
- Background working at a legal lead generation company or performance agency.
- Experience optimizing toward lead quality and downstream performance not just front-end metrics.
Company Industry
IT Services and IT Consulting
Key Skills
- Purchasing
- Sourcing
- Procurement
- HR Sourcing
- SAP
- Supply Chain Experience
- ERP Systems
- negotiation
- Materials Management
- Manufacturing
- MRP
- Contracts
