Trade Marketing Manager

Peshawar - Pakistan

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Requirements:

Develop and manage the annual trade marketing strategy plan and budget for both Pakistan and Afghanistan ensuring alignment with sales goals.
Lead the design and execution of all on-ground activations in Pakistan including dealer conventions in-store branding (POSM) and influencer engagement programs.
Build and manage channel partner relationships in Afghanistan overseeing all local activations and adapting strategies to unique market dynamics.
Act as the key link between Sales and Marketing arming sales teams and distributors with the tools training and incentives needed to drive product uptake.
Manage the entire lifecycle of all Point of Sale Materials (POSM) from design production and vendor negotiation to deployment tracking and performance analysis.
Monitor market trends competitor activities and consumer insights to recommend trade initiatives that strengthen brand visibility and improve product uptake in both markets.
Ensure consistent brand execution across all retail and wholesale channels conducting regular market visits to evaluate activation quality POSM deployment and distributor performance.

Qualification & Experience:

BBA/MBA in Marketing.
7-10 years of progressive experience in Trade Marketing Channel Marketing or BTL.
Must have experience in B2B environments (Building Materials FMCG Paints or Durable Goods).
A minimum of 2-3 years of proven hands-on experience managing the Afghanistan market (distributor network & on-ground activations) is essential.
Experience in managing BTL activations across multiple markets.
Strong vendor negotiation skills for sourcing and managing production partners.
Proficiency in budgeting and ROI analysis for trade marketing activities.
Pashto/Dari proficiency is highly preferred.

Location: Peshawar (with extensive travel across Pakistan & Afghanistan).

Job Requirements: Develop and manage the annual trade marketing strategy plan and budget for both Pakistan and Afghanistan ensuring alignment with sales goals.Lead the design and execution of all on-ground activations in Pakistan including dealer conventions in-store branding (POSM) and influencer e...