Junior Programmatic Analyst

Junior Programmatic Analyst

The Programmatic Analytics team at Zeta Global provides full reporting actionable audience insights and campaign strategy support to both external customers and internal teams. While working with external customers our analysts partner with the Zeta Sales and Customer Success teams to monitor Zetas optimization platform across various verticals design Real-time Brand Lift surveys and deliver actionable insight presentations for all Programmatic clients as well as assist with strategy and optimization efforts. Liaising with internal teams our Analysts also provide feedback to our Product and Engineering teams on Zetas optimization platform task automation and A.I. model features to advance the reliability reach and effectiveness of programmatic campaigns and to help drive overall company revenue goals. As a Junior Analyst youll be responsible for a number of tasks including (but not limited to) compiling campaign performance and audience insights for all assigned executed media setting up Zeta surveys assist in monitoring survey performance help with optimization efforts and help drive campaign performance. Youll work closely with the Sales and Customer Success teams to achieve client goals through brand and acquisition campaigns campaign optimization and/or online A/B testing strategy. While every day will offer a different challenge dayto-day.

Your role will include:

Diving into large campaign data sets uncovering insights and providing impactful recommendations for clients through thoughtfully crafted storytelling.

Deliverables include monthly campaign reporting quarterly and campaign wrap reporting via PowerPoint.

Set up and monitor Zeta Brand Lift surveys and Zeta Marketing surveys.

Work with the Zeta Sales and Customer Success teams to ensure surveys are executed with successful results.

Work with internal teams to compile survey insights once surveys are completed.

Assist in pulling/setting up reports and custom analyses as requested.

Assist in growing Zetas Programmatic revenue quarter over quarter via campaign support optimizations and incremental.

Who you are :

A great communicator with a passion to learn.

Someone with an aptitude for media and strategy and able to contextually relay advanced concepts to clients.

Able to multitask and prioritize high-priority requests with specific SLAs.

Have a high degree of creativity self-motivation and drive.

Eagerness to work in a team environment that will be constantly changing day to day.

Enthusiastic team player with a penchant for collaboration and knowledge sharing.

Data driven technical self-starting and curious

What you need:

Internship or up to 1 year of working experience in the Programmatic AdTech or MarTech Space

Programmatic Advertising knowledge a plus

Aptitude with SQL query language Tableau HIVE Python Vertica PowerPoint and Excel/pivot tables

Excellent presentation/visualization/storytelling skills

Excellent troubleshooting and diagnostic skills

Professional oral and written communication skills

Bachelors degree in media Business Economics Statistics Marketing and/or equivalent experience

Bonus if you have:

Experience in a digital media/Programmatic analytics role

Experience pulling data & putting together actionable audience insights reports across different programmatic channels

Experience with VBA/Excel Macros Tableau Python or other data manipulation tools a plus

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley former CEO of Apple Inc and Pepsi-Cola the Company combines the industrys 3rd largest proprietary data set (2.4B identities) with Artificial Intelligence to unlock consumer intent personalize experiences and help our clients drive business growth. Our technology runs on the Zeta Marketing Platform which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email Display Social Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable repeatable and sustainable. Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race gender ancestry color religion sex age marital status sexual orientation gender identity national origin medical condition disability veterans status or any other basis protected by law

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

Guidance

Experience:

Junior IC