Assistant Manager, Customer Communications & Engagement (DIY Initiative)

Prudential

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profile Job Location:

Hong Kong - Hong Kong

profile Monthly Salary: Not Disclosed
Posted on: 06-11-2025
Vacancies: 1 Vacancy

Job Summary

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

This role will partner with Operations to align the communication strategies for channel engagement in promoting DIY services by providing support knowledge and toolkits of these services to channels. This role will focus on designing seamless training and incentive programs to equip and motivate channels to further promote DIY offerings to their customers.

Job Responsibilities

  • Channel engagement: Partner with Operations to work with channels to align on DIY service promotion strategies and goals.

  • Training and support: Partner with Operations to provide training and tools (e.g. RM meetings PRUNews) to channels to ensure they are well-equipped to promote DIY services.

  • Customer-facing content: Develop toolkits that channels can use to facilitate their clients to DIY and communicate the benefits to them.

  • Incentive programs: Create and manage incentive programs to motivate channels to drive DIY service adoption.

  • Channel feedback: Collect and analyze feedback from channels to identify challenges and opportunities for improving DIY service promotion.

  • Collaboration and coordination: Facilitate regular meetings and communication with channels to ensure consistent messaging and strategy execution.

  • Performance tracking: Monitor and report on channel performance and DIY service adoption rates.

Job Requirements

  • Bachelors degree in Communications / Marketing/ Business or related disciplines

  • 5 years of working experience in channel engagement communications marketing campaign/ incentive program management (preferably in financial services institution)

  • Strong understanding of channel engagement and marketing channels and tools

  • Excellent in content development and communications

  • Proven ability in managing multiple projects and meeting deadlines

  • Proficiency in marketing analytics and reporting tools

  • Creative thinking and strong problem-solving skills

  • Excellent command of English and Chinese (written and spoken)

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.


Required Experience:

Manager

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work...
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Key Skills

  • Business Development
  • Employee Orientation
  • Public Health
  • Account Management
  • VersionOne
  • Conflict Management
  • Project Management
  • Relationship Management
  • Team Management
  • Customer relationship management
  • Human Resources
  • Public Speaking

About Company

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พรูเด็นเชียล ประกันชีวิต (ประเทศไทย) มุ่งมั่นที่จะช่วยให้คุณก้าวหน้าในชีวิต โดยเราให้ความใส่ใจอย่างเต็มที่เพื่อการบริการที่เป็นเลิศแก่คุณ ค้นหาวิธีที่เราจะสามารถช่วยเหลือคุณได้ที่นี่ ... View more

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