Category Marketing Manager, IN Apparel, IN Apparel
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Fashion team is seeking a creative analytical and highly motivated Category Marketing Manager to develop execute and evaluate merchandising marketing and site experience.
successful candidate for this high impact role should :
all key traffic drivers for the category/ line of business and work as a category advocate with central traffic teams.
a deep understanding of all traffic-driving mechanisms (Onsite merchandising Search Social media Push notifications Performance marketing etc.) and actively engaging in optimization of those channels for the business.
customer cohorts and drive initiatives to improve growth key cohorts.
with internal teams and brands to drive experiments on brand funded coupons gamification and influencer marketing.
in-depth analyses to determine program effectiveness continuously improving programs and site initiatives.
the categorys style guidelines merchandising calendar promotions and packages for brand promotions.
traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
to senior management externally and internally.
customer lifecycle management activities including customer acquisition retention to drive growth
11Do planning for category marketing P0 metrics and budget
monetization of marketing inventory to scale engagement with brands and grow them
Meet business goals while ensuring a top-notch customer experience.
- 3 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
successful candidate for this high impact role should :
all key traffic drivers for the category/ line of business and work as a category advocate with central traffic teams.
a deep understanding of all traffic-driving mechanisms (Onsite merchandising Search Social media Push notifications Performance marketing etc.) and actively engaging in optimization of those channels for the business.
customer cohorts and drive initiatives to improve growth key cohorts.
with internal teams and brands to drive experiments on brand funded coupons gamification and influencer marketing.
in-depth analyses to determine program effectiveness continuously improving programs and site initiatives.
the categorys style guidelines merchandising calendar promotions and packages for brand promotions.
traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
to senior management externally and internally.
customer lifecycle management activities including customer acquisition retention to drive growth
11Do planning for category marketing P0 metrics and budget
monetization of marketing inventory to scale engagement with brands and grow them
Meet business goals while ensuring a top-notch customer experience.
- 3 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
- Children Activity
- Correspondent
- Hotel Reception
- IT
- Advocacy
- Customer Care
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more
