Position Title:

Position Type:

Hiring Range:

$37.31 -$44.02 per hour; Compensation will be based on education experience skills relevant to the role and internal equity.

Pay Frequency:

A. POSITION PURPOSE

Under the general supervision of the SCUP/PAC Director the Associate Marketing Manager provides marketing for the SCUPresents Performing Arts Center at Santa Clara University by planning executing and evaluating marketing campaigns. The incumbent often works closely with other Santa Clara University departments including faculty in the performing arts as well as staff in the College of Arts and Sciences Deans office and staff in University Marketing and Communications. Sciences (CAS) Deans office and staff in University Marketing and Communications.

This position has a dotted line to the CAS Director of Marketing and Communication. This recognizes the expectationfor regular communication and collaboration with a goal to ensure marketing efforts are well-aligned and resources are used as efficiently and effectively as possible. The aim is to ensure we are not duplicating efforts ormissing opportunities.

• In collaboration with the Director develops marketing plan(s) to expand the reach of the SCUPresents PAC throughout the University and into Silicon Valley.

• Administer implement and evaluate a marketing strategy for SCUPresents PAC with a focus on branding new audience development and retention and earned revenue generation primarily through ticket sales of concerts performances programs activities classes events and exhibits. This includes recommending appropriate sales and marketing channels overseeing and implementing creative components including graphic design and assisting with the research and analysis of market data.

• Serve as liaison between relevant Academic Departments and SCUP PAC ensuring appropriate marketing support for academic productions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Functional Area

Marketing

• Under the supervision of the Director this position provides a wide range of marketing and communications support and coordination for SCUPresents PAC.

With a focus on audience development and attendance goals play a role in the planning and execution of revenue-generating marketing plans including single ticket and season campaigns.

Maintain customer relationship management (CRM) toolsto support marketing sales and customer service. Utilize CRM to organize record and enable action with customer data to help track and advance customers along every stage of the buying journey.

Recommend initiatives and implement changes to improve quality and services.

Assist with the marketing of SCUPresents PAC and academic events. Communicate with the academic departments to organize and publish marketing materials for public events.

Assist in coordinating the administrative processes associated with the marketing department.

Brand Management and Marketing

• Collaborate with the Director on the continued strategic development of the brand by ensuring a consistent and coherent approach across all media.

• Work with a creative team of graphic artists and photographers to develop and implement marketing collateral materials.

• Assist with the development and implementation of direct mail advertising email campaigns video and social media campaigns.

• Write and edit copy for marketing collateral advertising newsletter social media video and website.

Audience Development and Retention

• Assist in developing a strategy to generate new and diverse audiences from our campus and local community. Build a community of loyal and dedicated patrons for the arts at SCU.

• Assist in developing the growth of new audience development by targeting the appropriate customer base through an array of marketing techniques. This includes planning and executing marketing campaigns recommending appropriate sales and marketing channels overseeing and implementing creative components including graphic design and guiding the research and analysis of market data.

• Assist in developing increased visibility attendance and generating revenue by developing and implementing marketing techniques and practices for targeted audiences.

• Assist in developing customer relations strategy and implement a plan for the retention of patrons.

Administration and Management

• Coordinate marketing project budgets and schedules.

• Generate earned sales revenue to meet or exceed projections.

• In conjunction with the Director oversee the coordination of the marketing Pro and SCU student staff.

• Utilize excellent customer service skills to establish and maintain effective working relationships with university employees and students and all members of the general public.

• Actively work with the Patrons Services Manager to develop and implement in-house proactive marketing plans to address all Performing Arts Center patrons.

• Generate quarterly marketing plans box office sales reports and budget reports.

Web Strategy Digital Media and Management

• Maintain a dynamic interactive SCUPresents Performing Arts Center website.

• Oversee marketing database archives and departmental retrieval systems.

• Oversee SCUPresents social media campaigns.

Publications

• Work with a creative team of graphic artists and photographers to develop and implement marketing collateral materials.

• Oversee and maintain an e-marketing campaign including email marketing and social media and develop maintain and regularly update the SCUPresents PAC website.

• Oversee and implement all printed publications including marketing sales materials brochures and event programs.

• Public/ Media Relations

• Develop and implement public and media relations campaigns to increase visibility of the arts. Work with the College of Arts and Sciences Marketing Office and the Office of Marketing Communication.

Other duties as assigned.

C. PROVIDES WORK DIRECTION

Marketing Pro-staff student marketing staff

D. GENERAL MARKETING MANAGEMENT GUIDELINES

• Coordinate and implement marketing and sales strategies to support the functions of the unit.

• Recommend marketing initiatives to improve patron experiences.

• Maintain a dialogue with customers and solicit feedback for improved services.

• Maximize the utilization of marketing and sales tools to enhance audience growth.

E. QUALIFICATIONS

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge skills abilities education and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

Knowledge

Experience preferred in Marketing Public Relations Graphic Design Social Media and Website Management.

Skills

• Strong interpersonal organizational and creative problem-solving skills

• Professional service-oriented demeanor.

• Exceptional written and verbal communications skills; experience writing copy for print online and broadcast channels.

• Successful coordination and implementation of direct marketing campaigns are required.

• Customer Relationship Management (CRM) experience.

• Experienced in media buying.

• Working knowledge of print production and graphic design. Proficiency with Microsoft Office Suite some HTML and Adobe Creative Suite is a plus.

• Strong organizational skills and ability to juggle multiple projects successfully.

Abilities

• Ability to think strategically prioritize effectively exceed revenue goals meet deadlines accurately process information and budget efficiently.

• Ability to work both independently and collaboratively.

• Must work well in a fast-paced dynamic work environment.

• Appreciation for and understanding of the principles of a Jesuit education.

Education

Bachelors degree preferred preferably in Marketing Communications Arts Marketing or related field.

Years of Experience

Minimum 3 years of marketing experience preferred preferably in a performing arts setting.

F. PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this accordance with the Americans with Disabilities Act as amended the California Fair Employment & Housing Act and all other applicable laws SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets the skills experience education or other requirements of the position and who can perform the essential functions of the position with or without reasonable accommodation.

• Time is spent at a desk using a computer terminal.

• May be required to travel to other buildings on the campus.

• May be required to attend conference and training sessions within the Bay Area or in-state or out-of-state locations.

• Will be required to participate in community outreach and travel to outside customers vendors or suppliers.

G. WORK ENVIRONMENT

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Typical office environment.

• External local community involvement.

• Offices with equipment noise and music from the music department.

• Offices with frequent interruptions.

• As with all performing arts availability on some evenings and weekends.

Telecommute

Santa Clara University is registered to do business in the following states: California Nevada Oregon Washington Arizona and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race color ethnicity national origin citizenship ancestry religion age sex sexual orientation gender gender expression gender identity marital status parental status veteran or military status physical or mental disability medical conditions pregnancy or related conditions reproductive health decision making or any other characteristic protected by federal state or local laws. For a complete copy of Santa Clara Universitys equal opportunity and nondiscrimination policies please visit the Office of Equal Opportunity and Title IX website at Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report please visit the Campus Safety Serviceswebsite. To request a paper copy please call Campus Safety at . The report includes the type of crime venue and number of occurrences.

Americans with Disabilities Act

Consistent with its obligations under the law Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team ator by phone at .