marketing executive plans develops and executes marketing campaigns which involves conducting market research creating content and managing advertising to promote a companys products or services. Key responsibilities include analyzing market trends managing budgets coordinating campaigns and overseeing a brands online presence. Strong communication analytical creative and organizational skills are essential for this role.
Key responsibilities
Campaign management: Plan implement and evaluate marketing campaigns across digital and offline channels.
Content creation: Write and edit marketing copy for various materials including websites social media and advertisements.
Market research: Conduct research to identify market trends customer needs and competitor activities.
Digital marketing: Manage social media channels update web content using a CMS like WordPress and use web analytics tools.
Brand management: Ensure brand guidelines are followed and help build overall brand awareness and reputation.
Event coordination: Organize and promote events to support marketing initiatives.
Budget management: Manage marketing budgets effectively.
Reporting: Analyze data and provide performance reports for marketing campaigns.
Essential skills and qualifications
Excellent communication and interpersonal skills.
Strong analytical and strategic thinking abilities.
Creative and copywriting skills.
Organizational and time management skills.
Knowledge of modern marketing techniques and web analytics tools.
IT skills including experience with social media platforms and potentially a CMS.
Ability to work well under pressure and as part of a team.