Sr. Social Media Coordinator – Contract until February 2027

The Opportunity: 

Mattel is seeking a Sr. Coordinator Social Media to join our Account Management team based in Montreal. This position will lead the strategic planning development ongoing execution and management of social media creator and influencer activities on behalf of the Building Sets Portfolio. The role will support the business objectives and evolve our digital footprint emphasizing engagement conversion and strong integration across the brands marketing campaigns and product launches. You will develop original content collaborate with creators and suggest creative ways to attract more customers and promote our brands. You are a highly motivated creative individual with experience and a passion for connecting with current and future customers.

That passion comes through as you engage with followers and creator communities daily with the goal of turning fans into customers.

What Your Impact Will Be: 

• Co-Develop the social media and influencer strategy social media campaigns and tactical plans from beginning to implementation to support Mattel Building Set brands marketing efforts on social channels creating opportunities to drive consumers towards the path of purchase and to meet aligned KPIs;
• Present social media and influencer strategies analyses and key learnings regularly to leadership and various stakeholders;
• Build relationships and collaborate internally (i.e. marketing marcom creative media PR legal etc.) and externally (i.e. agencies);
• Co-develop influencer briefs and work closely with agency partners on strategy planning and execution;
• Innovate oversee and manage content creation including creating detailed shot lists and briefs for creative teams and influencer partners;
• Engage directly with our online community and influencer partners and build relationships with creators and ambassadors to strengthen brand advocacy and authenticity;
• Support the development and execution of influencer and content creator programs (paid and earned) coordinating with agencies and internal teams on creator selection briefing content reviews and approvals;
• Read write and edit copy reviewing and routing written and visual assets for approval to internal stakeholders and ensuring that all content is aligned with the social and marketing voice;
• Create & manage content calendars posting community and asset management;
• Partner with media team to define and develop recommendations for supporting digital content;
• Define and develop comprehensive performance goals to optimize social media efforts daily while leveraging learnings and adapting to them;
• Actively monitor social media channels determining when and how to engage and escalate accordingly;
• Identify trends relevant news influencers and other opportunities in the social media space helping to increase share of voice and sustain brand affinity and loyalty;
• Seek out top influencers for content and work collaboratively across all teams to cultivate relationships with those influencers - both digitally and in-person;
• Analyze campaign and activation results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies as well as develop frameworks to help refine strategies;
• Track and report performance of social media programs on an on-going basis to establish best practices while comparing against internal and industry benchmarks;
• Provide actionable feedback loops to marketing PR and creative based on data and community trends.

Qualifications :

What Were Looking For:

• Bachelors degree in marketing communications or a related field preferred
• 3-5 years of experience in combined communication social media and content creation;
• Strong understanding of social media landscape influencer ecosystems and content creation best practices;
• Excellent written and verbal communication skills in English and French;
• Collaborative creative and adaptive work style;
• Analytical mindset; comfortable tracking and interpreting performance data to create recommendations;
• Strong organizational skills and attention to detail; ability to manage multiple priorities;
• Demonstrates strong knowledge and thorough understanding of the principles of marketing advertising promotional and digital content;
• Must be skilled in Microsoft Office (Word Excel PowerPoint);
• Experience with CMS platforms such as Dash Social WorkFront and Adobe Creative Suite are a plus;
• A mix of agency and client-side experience is highly preferred;
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time