Digital Marketing Specialist (SEO, SEM & Paid Media)
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Posted on:
18 days ago
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1 Vacancy
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Job Summary
Description
Digital Marketing Specialist (SEO SEM & Paid Media)
Location:In Office- Tampa Florida
Salary:$80000- $110000
Company:Elite Insurance Partners (EIP)
Compensation:Competitive salary based on experience 401(k) match full benefits
Company:Elite Insurance Partners (EIP)
Compensation:Competitive salary based on experience 401(k) match full benefits
About Elite Insurance Partners (EIP)
Elite Insurance Partners (EIP) is a nationally recognized technology-driven insurance brokerage consistently ranked among theTop Workplaces in the U.S..
We help families across the country protect their future through life insurance annuities Medicare and wealth-focused solutions.
We help families across the country protect their future through life insurance annuities Medicare and wealth-focused solutions.
Our marketing team is a cornerstone of our successleveraging data creativity and innovation to drive growth. Were expanding and seeking aDigital Marketing Strategist (SEO & SEM)who can elevate our online presence and deliver measurable results.
Position Overview
Were looking for adata-driven Growth Marketing Strategistwith deep expertise inboth SEO and SEM/PPC.
This is a high-impact cross-functional role focused on driving qualified traffic improving ROI and maximizing lead generation.
Youll take full ownership of strategy and execution across paid and organic channels collaborating closely with our creative and analytics teams.
This is a high-impact cross-functional role focused on driving qualified traffic improving ROI and maximizing lead generation.
Youll take full ownership of strategy and execution across paid and organic channels collaborating closely with our creative and analytics teams.
Key Responsibilities
Search Engine Optimization (SEO) 50%
- Develop and execute advanced SEO strategies to grow organic traffic and conversions.
- Perform technical SEO audits and implement improvements for site speed crawlability and Core Web Vitals.
- Lead keyword research content optimization and competitive analysis to strengthen domain authority.
- Build and manage a high-quality backlink profile through targeted outreach.
- Monitor search performance and KPIs usingGoogle Analytics Search Console SEMrush and Ahrefs.
- Stay current with algorithm updates and industry best practices to sustain growth.
Search Engine Marketing (SEM/PPC) 50%
- Plan launch and optimize multi-channel paid campaigns acrossGoogle Ads Microsoft Ads Meta and TikTok.
- Manage budgets analyze performance and report on metrics such as CPA CTR and ROAS.
- Conduct A/B testing on ad copy landing pages and targeting to increase conversions.
- Collaborate with our CRO Specialist and creative team for data-backed improvements.
- Align paid and organic strategies to create a unified high-performing digital presence.
Qualifications
- 5 years of experience in digital marketing with proven success inSEO and SEM/PPCstrategy and execution.
- Advanced understanding oftechnical SEO keyword optimization and content strategy.
- Hands-on experience managing significant ad budgets and performance-driven campaigns.
- Proficiency withGoogle Analytics Google Search Console SEMrush Ahrefs and Screaming Frog.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication organization and time-management skills.
- Ability to commute to our office in Tampa Florida
What We Offer
- 401(k) with Company Match:Up to 3.5% after one year of employment.
- Paid Time Off:Generous PTO paid holidays and incentive-based time off.
- Comprehensive Health Insurance:Medical dental vision life and disability coverage.
- Professional Growth:Work alongside a high-performing team that values innovation and measurable success.
Why Join EIP
This role offers the freedom to innovate the resources to execute and the opportunity to make a measurable impact.
At EIP youll have the autonomy to lead digital strategy while collaborating with an award-winning team that values data creativity and forward thinking.
At EIP youll have the autonomy to lead digital strategy while collaborating with an award-winning team that values data creativity and forward thinking.
If youre a marketing strategist ready to drive growth and deliver real results we want to meet you.
Required Experience:
IC
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
Team EIP's Philosophy Education and transparency are crucial elements when it comes to selecting health care coverage. At Elite Insurance Partners, we treat our employees and clients like family. Learn More OFFICE HOURS
