Marketing Analytics Manager

Marketing Analytics Manager

Salary Range: $75000 - 105000 annually

Benefit Eligible: Yes

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes this role is open only to candidates that will work or reside in the following states: AR AZ CA CO FL GA ID IL LA MO NC NJ NV NY OH TX VA WA WI WY.

Classification: Full-time Exempt position

Reports to: Director of Marketing

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal people animals and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land they refused to play along. Autumns own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there the mission grew roots sprouted wings and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product every partnership and every decision is guided by a commitment to real ingredients regenerative practices and the belief that health is built from the soil up.

Were a team of grounded doers curious thinkers bold builders and warm humans who like to laugh while doing meaningful work. Were growing quickly fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.

If you feel energized by impact drawn to mission and ready to join a company rewriting the future of food wed love to meet you!

About the Opportunity

As a Marketing Analytics Manager at Paleovalley youll turn data into clear direction for our marketing and growth teams. Your analysis will help us understand how customers discover engage with and return to our brand and youll build the reporting foundations that support smart decision-making across the company. Youll work closely with marketing product paid media email and go-to-market partners to surface insights improve performance and ensure teams have the information they need when they need it.

This role is a great fit for someone who enjoys building structure solving analytical puzzles and shaping how a fast-growing company uses data to move forward. If you like pairing curiosity with technical skill and want your work to directly influence strategy youll feel right at home here.

What Youll Do

• Analyze marketing acquisition and lifecycle performance data including repurchase rates customer retention funnel drop-offs and LTV trends

• Build maintain and optimize Mixpanel dashboards funnels and behavioral reports

• Diagnose and resolve tracking issues across pixels scripts UTMs events and server-side integrations (Meta CAPI TikTok Events API Mixpanel server-side)

• Develop unified reporting and dashboards that combine data from Shopify Mixpanel GA4 Klaviyo MySQL and ad platforms

• Identify insights that drive improvements in ROAS retention acquisition efficiency and customer experience

• Partner with paid media email demand and supply planners and product teams to refine KPIs improve tracking and establish clean data flows

• Conduct regular data quality checks and maintain processes that ensure accuracy consistency and reliable attribution

• Translate complex analytical findings into simple actionable insights for stakeholders across the company

Core Focus Areas

• Retention repurchase behavior and subscription analytics

• Acquisition performance and attribution integrity across platforms

• Lifecycle and email analytics in Klaviyo

• Funnel diagnostics and event-level behavior tracking

• Tracking accuracy through pixels scripts and integrations

• Trend identification anomaly detection and early issue escalation

What Success Looks Like

• Mixpanel MySQL Klaviyo GA4 Shopify and ad-platform data are consistently aligned and reliable

• Leadership and marketing teams have access to clear real-time dashboards that support fast decision-making

• Tracking inconsistencies are identified and fixed quickly preventing downstream reporting issues

• Insight-driven recommendations contribute to sustained improvements in ROAS retention and customer LTV

• You proactively spot performance shifts or data anomalies before they impact the business

What Youll Need to Succeed

• Bachelors degree in statistics mathematics computer science data analytics or equivalent hands-on experience

• 3 years of marketing analytics experience ideally within e-commerce or subscription-based DTC

• Minimum 2-3 years of hands-on Mixpanel experience (funnels dashboards behavioral analysis)

• Strong proficiency in SQL and MySQL including building and troubleshooting queries and workflows

• Strong skills with GA4 Google Tag Manager and server-side tracking (Meta CAPI TikTok Events API)

• Understanding of pixels scripts event tracking UTMs and platform integrations

• Experience with email marketing systems such as Klaviyo (preferred) or Mailchimp

• Ability to turn complex data into simple actionable recommendations for non-technical teams

• Proactive autonomous working style with strong communication skills

• Analytical rigor with experience in customer segmentation retention analytics and LTV modeling

Bonus Points

• Experience in CPG supplements wellness or organic/healthy consumer brands

• Advanced Klaviyo experience (segmentation attribution troubleshooting deliverability)

• Subscription-model analysis (cohorts churn LTV forecasting)

• Experience supporting high-volume paid acquisition environments

• Familiarity with Microsoft Elevar and AppLovin are a big bonus

• Familiarity with Connected TV (CTV) advertising and performance measurement including understanding of attribution incrementality and cross-channel impact.

• Hands-on experience with Google BigQuery including querying large datasets using SQL and supporting marketing performance reporting/attribution.

Our Commitment to You

• Medical dental and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost

• Generous Paid time off to support balance and rest

• Paid sick time for when you need it

• Six (6) paid holidays each year

• Paid parental leave for growing families

• 100% company-paid Short-Term Disability Long-Term Disability and Life Insurance

• 401(k) with up to a 4% company match after one year of service

• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Compliance & Employment Practices

Paleovalley and Wild Pastures are proud to be equal opportunity employers. All employment decisions including hiring promotion discipline and termination are made based on qualifications merit and business needs. We do not discriminate on the basis of race color religion national origin ancestry age sex gender identity or expression sexual orientation disability medical condition pregnancy genetic information marital status veteran status or any other status protected by applicable federal state or local law.

We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process please reach out to to let us know. Reasonable accommodations are considered on a case-by-case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws.

Applicants must be authorized to work in the United States for any employer. At this time Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas including but not limited to H-1B TN or OPT.

This role is open until filled.