Commercial Manager

Heres your company-name-removed version of the job description for the Commercial Manager role with all instances of The Ladymaker replaced by neutral references like the company or the brand.

Role Overview

The Commercial Manager is a strategic leader responsible for driving revenue growth expanding market presence and optimizing commercial operations across retail and digital channels. This role combines sales leadership business development stockist management and operational oversight to ensure exceptional customer experiences profitable partnerships and sustainable growth. The Commercial Manager works cross-functionally with marketing merchandising and operations teams to implement data-driven strategies enhance brand visibility and maximize commercial performance.

Who We Are Looking For

The ideal candidate is a commercially astute results-driven leader with 5 years of experience in sales commercial management or business development preferably in fashion luxury retail or lifestyle brands. They are data-driven strategic and able to leverage market insights to drive growth. They lead and coach high-performance customer-focused teams excel in stakeholder management and negotiations and embody the companys values of craftsmanship cultural integrity empowerment and sustainability. They thrive in fast-paced collaborative environments and champion innovation process optimization and operational excellence.

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Define and execute commercial strategies to achieve and exceed sales targets across all channels (studio digital stockists).
  

• Analyze market trends customer behavior and competitor activity to inform pricing promotions and product strategies.
  

• Identify new business opportunities partnerships and revenue streams implementing initiatives to improve conversion and profitability.
  

• Collaborate with internal teams to increase customer retention optimize cross-selling/upselling and address market opportunities.
  

• Monitor performance metrics and implement continuous improvement initiatives to enhance team effectiveness and sales outcomes.
  

2. Business Development & Partnerships

• Develop and maintain strategic relationships with existing and potential stockists key accounts and B2B partners to expand market reach.
  

• Identify untapped market segments negotiate commercial agreements and lead initiatives to secure new business opportunities.
  

• Conduct competitor benchmarking and market analysis to inform growth strategies and support informed decision-making.
  

• Lead contract negotiations ensuring alignment with brand standards profitability goals and long-term growth objectives.
  

3. Stockist & Inventory Management

• Oversee stockist onboarding training and performance ensuring compliance with brand standards pricing and merchandising guidelines.
  

• Monitor inventory levels and coordinate replenishments to maintain optimal stock availability and prevent stockouts or excess inventory.
  

• Conduct regular stockist performance reviews providing actionable insights to optimize sales inventory turnover and partner profitability.
  

4. Studio & Customer Experience Management

• Ensure the studio delivers a premium welcoming customer experience through professional presentation ambiance and service standards.
  

• Set high standards for customer service across all touchpoints (in-person WhatsApp Instagram email) and train staff to maintain them.
  

• Implement post-sale follow-up processes to enhance customer satisfaction loyalty and repeat purchases.
  

5. Marketing & Digital Engagement

• Collaborate with the marketing team to post content on WhatsApp and other digital channels ensuring alignment with brand messaging and promotional campaigns.
  

• Use digital platforms strategically to engage customers drive sales and promote brand initiatives.
  

6. Product Merchandising & Visual Presentation

• Supervise product restocking visual merchandising and campaign-specific displays to maximize sales and customer engagement.
  

• Recommend improvements to studio layout functionality and process efficiency to enhance operational performance and customer experience.
  

7. Delivery Fulfillment & Pricing Strategy

• Oversee local and international order fulfillment resolving logistics or delivery issues to maintain service standards.
  

• Regularly review pricing strategies and positioning to align with market trends profitability targets and customer expectations.
  

8. Leadership & Team Development

• Foster a culture of effective communication collaboration and accountability within the sales and commercial teams.
  

• Coach and mentor team members to drive performance professional growth and alignment with commercial objectives.
  

• Model proactive problem-solving and strategic thinking reinforcing a customer-centric results-oriented team culture.
  

9. Culture Fit & Brand Alignment

• Champion the brands core values and ensure the commercial team reflects these in every customer interaction partnership and operational decision.
  

• Lead by example in maintaining high standards of professionalism integrity and cultural sensitivity.
  

• Promote a collaborative inclusive and empowering team culture encouraging creativity initiative and continuous learning.
  

10. Additional Responsibilities

• Undertake any additional duties as required by management to support the growth and success of the business.
  

Requirements