Digital Marketing Specialist Paid Media
Share
Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Are you a data-driven digital marketer with a passion for paid media and a track record of delivering high-impact campaigns
A leading organisation is seeking a Digital Marketing Specialist: Paid Media to join their dynamic team. This is an exciting opportunity to drive acquisition and growth through innovative multi-platform paid media campaigns. If youre a strategic thinker with a hands-on approach this role could be your next big move.
Key Responsibilities:
- Develop and execute integrated paid media plans across platforms including Paid Search GDN Paid Social Native and Programmatic.
- Use data and insights to continuously test optimise and refine campaigns.
- Analyse campaign performance using Google Analytics revenue reporting and other tools to deliver actionable insights.
- Collaborate with internal teams and external agencies to ensure consistent messaging and campaign alignment.
- Identify new audience opportunities and create targeted compelling campaigns.
- Track campaign delivery and provide regular performance reports.
- Write communication briefs and support content development for paid media channels.
Requirements:
- Bachelors Degree (NQF Level 7) in Marketing Communication or Journalism.
- 5 years experience in paid digital media planning and campaign management.
- Proficiency in Google Analytics Google Ads Facebook Business Manager.
- Experience with Programmatic Native and other paid social platforms (e.g. Twitter Reddit TikTok) is advantageous.
- Strong analytical skills and ability to translate data into strategic decisions.
- Excellent communication and project management skills.
- GAIQ certification is an advantage.
- Willingness to travel and work outside standard hours when required.
EE Disclaimer:
All positions will be filled in accordance with the companys Employment Equity plan. We encourage people with disabilities to apply.
Application Unsuccessful Disclaimer:
If you do not receive feedback within two weeks of your application please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.
Required Experience:
IC
Key Skills
- Crystal Report
- Infection Control
- Content Marketing
- Health And Safety Management
- ASP
About Company
Afrizan – Empowering the rapid transformation of recruitment services in South Africa. Afrizan is one of South Africa’s first equity staffing and recruitment solutions providers. With 51% black ownership, 33% black female ownership and 30+ years' experience in recruitment, Afrizan, as ... View more
