At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

The Position

Your Opportunity

1. Planning and Financial management:

• Marketing Manager is in charge of leading the complexity and diversity of marketing channels for building marketing strategy and developing a successful Strategic Plan for up to 5 years consistent with global guidance and portfolio strategy utilizing insights gained from customer and patient segmentation environment competitors and existing channel management.
• Co-shape market trends based on deep understanding of business intelligence
• including the external environment (healthcare system policies and reforms) to
• anticipate future trends and formulates a strategic view of market competition
• and products erosion in short term and long term
• Manage key stakeholders mapping and planning including key accounts
• payers patient advocacy groups professional associations policy makers for
• better content strategies.
• Build strong partnership with healthcare organizations (Association / Institute /
• Hospitals etc.) in diagnostics pathway medical education and public education.
• Co-build framework in planning and operation to ensure support for patients
• journey and customers' experience.
• Define clear goals actions accountabilities and measures aligning on strategic
• plan and collaboration across the cross-functional team.
• Harmonize operational plan across therapeutic areas and well define strategies
• for each customers segments platforms and channels
• To supervise coach relevant Senior Product Manager Product Manager
• product specialist (if any)
• To set up build and innovate HCPs portal and Patients portal as well as
• improvement marketing channels matrix

2. Resources management / Marketing Excellence

• Allocate resources in portfolios and/or in a team to maximize resources based on priority and strategic view.
• Ensuring the good implementation of tactical plans by collaborating with cross functional team (sales force/Market access/Medical/SFE)
• Well segmentation and targeting for annual strategic portfolios.
• Design and tracking KPIs of campaigns.
• Drive innovation in applying high technology and marketing trends in activities design and operation

Market Planning and Implementation

• Achieving Marketing objectives as agreed with management managing the
• development and implementation of marketing plans consistent with approval strategy
• Ensuring the achievement of budget in approved BP and integrated marketing plan.
• Accountable for ensuring compliances rules & ethic code when working with Health
• Care Professional to strengthen the companys image.
• Ensure all the support for the sales team/MA team comply with relevant acts legal demand and ethical standards and in line with marketing plan
• Agile Innovation and MCM apply in activities
• Professional Development and People Development
• Develop and execute annual individual development plans to enhance performance on the job and one which identifies knowledge and skills gaps based on business and career goals.
• If leading a team enhance performance of marketing team members through
• establishment of a performance dialogue with evaluation of direct reports and input into evaluation of indirect reports including regular coaching and feedback; formal
• identification and satisfaction of training needs personal development planning talent management and succession planning.
• Provide content strategic direction to Brand Teams.
• Address identified needs or issues through people development plans.

Who you are

• Bachelor or master Degree in Marketing/Health/Science/Pharmaceutical or
• Medical disciplines
• Multinational companies experience at healthcare or healthcare related industry
• At least 5-10 years experience in marketing as manager role
• MBA in Marketing will be a plus
• Multichannel marketing will be a plus
• Leading team experience will be a plus
• Conversant in both English and Vietnamese (conversational & writing)
• Problem solving & project management skills
• Effective verbal and written communication skills
• Good interpersonal skills
• Training and coaching skills

Who we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.