EVANGEL UNIVERSITY

MANAGER OF CONTENT AND CREATIVE STRATEGY

JOB DESCRIPTION

Department: Marketing & Communications
Classification: Regular Full-time
Hours: 8:00 a.m. to 5:00 p.m. MF some evenings/weekends required
Division: Enrollment
Reports to: Vice President for Enrollment & Marketing
Status: Salaried

Position Summary

The Manager of Content & Creative Strategy leads Evangel Universitys brand storytelling and creative execution across all channels. Working closely with the Vice President for Enrollment & Marketing this role ensures consistency in messaging design storytelling and content strategy. The manager defines WHAT we say about the University and its programs and HOW it is communicated visually and verbally translating strategy into compelling campaigns. This role owns front-end SEO (headlines copy keyword integration) and works jointly with the Manager of Strategy & Analytics on Brightedge ensuring Evangels digital presence drives engagement and enrollment. The manager also serves as the primary contact with Hampton Creative for design retainers and special campaign projects.

Key Responsibilities

Leadership & Collaboration with VP
- Partner with the VP to shape brand and messaging strategies ensuring alignment with the Presidents vision and institutional priorities.
- Provide updates and recommendations on creative priorities.
- Work with other Directors and Managers as assigned by the VP.

Creative Direction & Brand Stewardship
- Lead brand storytelling for print digital video and web.
- Ensure consistent compelling content aligned with Evangels brand standards.
- Manage adoption and enforcement of brand guidelines across departments.

Team Leadership
- Supervise Graphic Designer Marketing Operations Coordinator and student social media staff.
- Provide art direction for photography and video in collaboration with Strategy & Analytics Manager.
- Mentor staff to grow in design copywriting and brand management.

Social Media & Digital Content
- Own Evangels social media execution including strategy content calendar influencer team and voice.
- Supervise student social media staff to ensure daily execution and engagement.

Web Content Strategy & SEO
- Lead web content strategy and new builds including wireframes navigation flow copywriting and hero image selection.
- Own front-end SEO ensuring keyword integration optimized headlines and compelling copy.
- Partner with the Strategy & Analytics Manager on Brightedge reports ensuring recommendations are implemented in new content landing pages and program rollouts.
- Participate jointly with Strategy & Analytics in Brightedge calls and check-ins to align data insights with content execution.

Program Messaging & Rollout
- Translate strategic insights into messaging and creative assets.
- Direct Marketing Ops Coordinator in intake scheduling and execution of new program rollouts.
- Ensure storytelling and web content for new programs are optimized for SEO and aligned with audience needs.

Vendor & Agency Collaboration
- Serve as primary Hampton contact for design retainer projects (viewbook recruitment pieces alumni athletics presidential requests).
- Lead collaboration with Hampton on special campaign projects (e.g. new undergraduate recruitment campaigns) working with the VP to align creative direction with enrollment strategy.
- Collaborate with the Manager of Strategy & Analytics on Hampton web development/maintenance projects providing creative direction while Analytics manages vendor logistics.
- Coordinate university swag requests including vendor options pricing and order placement in collaboration with the Marketing Operations Coordinator.

Collaboration & Stakeholders
- Balance enrollment and advancement as top priorities while serving university-wide marketing needs as capacity allows.
- Partner with Athletics as needed on marketing and creative projects ensuring consistency with Evangels brand standards. Level of support to be defined in collaboration with Athletics leadership.
- Collaborate with the Presidents Office (PR) academic deans/chairs and other campus partners to align messaging and creative work with institutional priorities.

Qualifications & Skills

- Bachelors degree in marketing communications design or related field.
- 5 years of experience in creative management content or brand leadership.
- Strong creative vision and ability to enforce brand standards.
- Excellent writing editing and design sensibility.
- Experience with SEO content strategy and digital storytelling.
- Experience collaborating with agencies or vendors on creative projects.
- Commitment to Evangels mission and values.

Supervisory Responsibilities

- Graphic Designer
- Marketing Operations Coordinator
- Student social media team

Evangel University is an equal opportunity employer participating in the E-Verify program.