Social Media Marketing Specialist
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Role
We are looking for a creative and data-driven Social Media Marketing Specialist with at least 3 years of hands-on experience in managing and growing brand presence on LinkedIn Instagram and other digital platforms. The ideal candidate will be responsible for developing engaging content running campaigns analyzing performance metrics and driving meaningful audience engagement to support business objectives.
Key Responsibilities
- Develop and execute social media strategies across LinkedIn Instagram Facebook Twitter and other relevant platforms.
- Create engaging platform-specific content including posts stories reels and short videos.
- Manage daily social media activities scheduling posting monitoring comments and responding to messages.
- Run paid campaigns (LinkedIn Ads Instagram Ads etc.) to generate leads and increase brand awareness.
- Track and analyze performance metrics (engagement reach impressions CTR conversions) and prepare reports.
- Collaborate with content design and marketing teams to align social media efforts with overall marketing campaigns.
- Monitor industry trends competitors and audience behavior to optimize strategy.
- Maintain brand voice tone and consistency across all social media channels.
- Experiment with new features (LinkedIn articles Instagram Reels Stories Polls etc.) to drive engagement.
- Build and nurture online communities around the brand.
Requirements
Required Skills & Qualifications
- Bachelors degree in Marketing Communications or related field.
- 3 years of proven experience in social media marketing and campaign management.
- Strong knowledge of LinkedIn Instagram and other major social media platforms.
- Experience with social media management tools (e.g. Hootsuite Buffer Sprout Social Later).
- Hands-on experience with analytics tools (Google Analytics Meta Insights LinkedIn Analytics).
- Creativity with strong content writing copywriting and visual storytelling skills.
- Understanding of paid advertising on LinkedIn and Instagram.
- Ability to work independently and as part of a team.
- Strong communication and interpersonal skills.
Preferred
- Experience in B2B/B2C marketing.
- Knowledge of SEO and content marketing.
- Basic design/editing skills using Canva Photoshop or similar tools.
Benefits
As per company standards.
Required Skills:
Social Media Marketing
Company Industry
IT Services and IT Consulting
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
