CRM & Loyalty Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About Us:
Showpo is the Australian owned global social media led ecommerce brand redefining fashion retail for the new generation.
Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lus garage. Forward to now we have disrupted the traditional retail model are a global fashion destination and one of Australias home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australias largest and most successful social media brands.
The Role:
An exciting newly created CRM & Loyalty Specialist role has arisen at Showpo in our Digital Marketing team! The CRM & Loyalty Specialist will own the strategy and execution of Showpos customer lifecycle marketing programs leveraging email SMS App Push Loyalty Program data and segmentation to deliver personalised automated and targeted customer experiences. This role will drive retention loyalty and revenue growth by optimising flows campaigns and segmentation while ensuring Showpos loyalty program evolves to meet customer expectations across multiple global markets.
Sound interesting Read on!
Day to day you will:
- Execute on global CRM strategy and execution across email app push and SMS in AU NZ US and UK markets with a strong focus on retention new customer onboarding loyalty and personalised journeys
- Own the new Klaviyo platform post-migration leading all email app push and SMS automated lifecycle flows segmentation testing and reporting
- Build and maintain a robust customer segmentation strategy using first-party and behavioural data to deliver personalised experiences across lifecycle stages
- Partner with Paid Media Trading Tech Data and Creative teams to align CRM strategy with broader performance promotions and content priorities
- Manage and optimise Showpos loyalty program (market-specific across AU NZ US EU/UK)
- Drive personalised customer journeys across Showpos website cart and checkout stages using Nosto
- Own reporting on CRM & loyalty KPIs: open/click rates deliverability churn CLTV repeat purchase and loyalty redemption
- Lead A/B and multivariate testing across subject lines content CTAs segmentation and frequency
- Coach & lead a CRM Specialist and EDM builder (offshore)
Who are you
- Experience in CRM Lifecycle or Email Marketing roles (retail/eCom a must)
- Proficiency in Klaviyo email automation platforms and customer segmentation
- Experience with A/B testing methodologies and campaign optimisation
- A collaborative problem solver who thrives in a fast paced environment!
Whats in it for you
- 50% staff discount monthly staff sample sales dog-friendly office plus discounts at locations such as Peaches Pilates studios and the cinema!
- Hybrid office environment 2/3 days per week in office
- Free 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone) - Showpo paid healthcare benefits when you need it!
- Enjoy financial advice and discounts through our Commbank Workplace Banking Program
- We encourage our team to make time for fun - from Games Night and Scavenger Hunts to Friday bubbles and our I S**t Rainbows recognition program
- Your growth matters - youll get a tailored development plan and opportunities to make real impact
- Plus: Brekkie bar EAP mental health support Showpo Coffee Club
- Paid parental leave
- What matters to us - we support The Hunger Project through our donations staff sample sales yearly edits and awareness.
- We are also the first workplace in Australia to be accredited as an Endometriosis friendly workplace
Are you our first CRM & Loyalty Manager To find out more - click apply!
At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer where our differences make us stronger and help us become better humans. We celebrate our people and support them ensuring were a workplace welcoming to all where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes but we are committed to learning growing and backing up these words with positive action.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
About Company
Shop the latest women's fashion online at Showpo. 1000s of on-trend styles with new drops daily. 24/7 Customer Support, Fast Shipping & Extended Returns.
