Marketing Manager Futura
Marketing Manager Futura
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Job Description
JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Therapy growth and market share
Deliver an EI of > 100 for the therapy and increase Abbott market share
Deliver therapy Plan Sales and Plan Margin
Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
Driving therapy leadership
Undertake periodic research to identify emerging short and long-term therapy trends
Annually create a therapy plan for the therapy area owned
Identify ideate and deliver new product opportunities for the therapy
Identify and ideate on product innovations (e.g. LCM packaging) for existing products
Design initiatives and concepts for scientific differentiation of Abbott in the therapy
Design initiatives and concepts for patient outreach (awareness diagnosis treatment and compliance) for the therapy
Identify new markets and new channel opportunities to drive therapy growth Arbitrage between brands
Owner / manager of the marketing spend across brands within the therapy
Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
Decide on pricing strategy for the therapy and between brands / SKUs.
JOB SPECIFICATIONS: Skill Education Experience
Education:
Graduate in Science / Pharmacy
MBA/PGDBA in Sales and Marketing from a top B school
Experience:
Brand management experience of at least 7 years (preferably in MNC)
At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager
Additional exposure of sales preferred
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches.
Skills:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity innovation and drive for results
Ability to influence lead and work with cross functional teams
Analytical skills and good financial acumen
Strategic thinking problem solving and decision making skills
Planning and organizing skills for short term and long term
Time management and multi-tasking skills
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Employment Type
Full-Time
