CAREON Admin and Marketing Specialist WFH, AM Shift
CAREON Admin and Marketing Specialist WFH, AM Shift
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1-3years
AUD 7 - 7
1 Vacancy
Job Description
This is a remote position.
DAYSHIFT WORKFROMHOME (REMOTE)
Admin and Marketing Specialist
FLEXIBLE SCHEDULE - PART TIME
Working Hours: 20 hours per week.
VA RATE: $7AUD per hour
The client is a leading provider of integrated disability services in Australia operating through two vibrant and impact-driven brands. Together they are committed to empowering individuals with disabilities through person-centered culturally inclusive and innovative support services.
They are seeking a proactive creative and digitally savvy Marketing Specialist to lead and grow their online presence manage community engagement and implement performance-driven campaigns.
This is a part-time role (20 hours/week) and ideal for a self-starter who is passionate about making a difference through marketing that informs inspires and connects.
1. Social Media & Content Marketing
Plan and execute a consistent strategic content calendar across Instagram Facebook LinkedIn TikTok and YouTube.
Design and publish visually engaging graphics Reels Stories and video snippets using Canva.
Write compelling platform-specific captions with strategic CTAs and relevant hashtags.
Schedule and automate posts using tools like Zoho Social or Meta Business Suite.
Manage online communities by responding to messages comments and tagged content in a timely manner (within 24 hours).
2. Website & SEO Content Management
- Update and maintain website content regularly to reflect services announcements and campaigns.
- Write and publish monthly SEO-optimized blog articles aligned with services community themes or disability sector updates.
- Implement on-page SEO techniques including meta descriptions headers internal linking and keyword usage.
- Monitor website traffic and behavior using Google Analytics Google Search Console and Zoho Analytics.
3. Paid Campaign Management
- Create and manage paid digital campaigns using Meta Ads Manager TikTok Ads and Google Ads.
- Collaborate with the team on lead generation strategies including landing pages and downloadable content (lead magnets).
- Optimize campaigns for performance and conversion with a focus on lowering CPL and increasing CTR.
4. Email & CRM Marketing
- Design and execute email campaigns for service updates newsletters or promotions using Zoho Campaigns or Mailchimp.
- Segment and manage contacts through Zoho CRM ensuring relevant targeting and personalization.
- Track open rates click-throughs and conversions to optimize future email efforts.
5. Analytics & Reporting
- Prepare and submit monthly performance reports summarizing key metrics for social media SEO and paid campaigns.
- Provide actionable insights and recommendations to support continuous improvement.
- Use tools such as Zoho Analytics Meta Insights and Google Data Studio for visualization and KPI tracking.
6. Strategic Collaboration
- Work with the Director and business managers to align content with organizational goals and campaign objectives.
- Support brand consistency across Careon Services and Coordination Hub Australia.
- Contribute to marketing plans storytelling projects event promotion and participant engagement initiatives.
Technical Skills Required
- Zoho One proficiency (including Zoho CRM Zoho Social Zoho Campaigns Zoho Analytics)
- Canva or Adobe Creative Suite (Photoshop Illustrator)
- Meta Business Suite Google Ads TikTok Ads
- WordPress or Zoho Sites (for basic page updates and blog publishing)
- Google Search Console & Google Analytics (for SEO tracking)
- Email marketing platforms (Mailchimp ActiveCampaign nice to have)
- Basic video editing tools for Reels Shorts and TikToks
Soft Skills & Attributes
- Strong written and verbal communication skills
- High attention to detail and design consistency
- Self-motivated with excellent time and task management
- Team player with a proactive problem-solving mindset
Passionate about social impact inclusion and the disability support sector
Expected Outcomes & SMART KPIs
Objective
Key Performance Indicator (KPI)
Social Growth
Increase followers across all channels by 25% within 90 days
Content Consistency
Maintain a posting schedule of 5 posts per week including 2 videos
Engagement
Improve social media engagement rate by 10% month-over-month
SEO
Publish 1 2 SEO blog posts per month with increased keyword visibility
Organic Traffic
Grow website organic traffic by 20% in 6 months
Leads
Generate 20 qualified leads/month through organic or paid marketing
Campaign ROI
Maintain CPL below $10 AUD CTR above 2.5%
Timely Reporting
Submit marketing reports by the 5th business day of each month
Task 1: Blog Writing Test
Objective: Demonstrate ability to write a high-quality industry-relevant blog post tailored to an NDIS provider audience.
Instructions:
Write a blog post (600 800 words) suitable for a leading multicultural NDIS provider in Australia.
Ensure the blog is SEO-friendly with a clear structure (intro body conclusion).
Include at least one call-to-action (CTA).
Reflect awareness of the disability services industry ideally with a multicultural or person-centered approach.
Task 2: Social Media Content Calendar Sample
Objective: Showcase ability to build engaging branded content for a disability services provider.
Instructions:
Create a 3-day sample content calendar for Instagram & Facebook.
Each day should include:
o A post idea or caption (up to 150 words)
o Suggested hashtags
o Type of post (image reel carousel story etc.)
o A suggested visual concept or mood board
o Intended goal of the post (awareness engagement education lead generation)
canva, seo, content marketing, paid ads, creatives, analytics
Employment Type
Full Time
