Marketing Director for Hellamaid – Omnichannel
Marketing Director for Hellamaid – Omnichannel
Posted on :
06-10-2025
Employer Active
1 Vacancy
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Job Description
Position: Marketing Director for Hellamaid Omnichannel
About HELLAMAID:
Hellamaid is a top-rated Canadian cleaning brand thats changing the cleaning industry. Were on a mission to make homes and teams feel happier healthier and safer. We invest in people use smart tech and deliver caring service that earns trust for the long term.
The role
We are hiring a Marketing Director to build an integrated omnichannel marketing engine that connects digital social and offline marketing. You will wear different marketing hats lead a small but mighty team and create network effects around the brand. You do not need to be a deep SEO expert but you should speak the language brief specialists well and know how to hire and when needed part ways.
What you will lead
- An omnichannel strategy that blends SEO PPC paid social organic social email SMS PR partnerships and field marketing. Hiring effective team members.
- Integrated campaigns that move a customer from first touch to booked clean to referral.
- Guerrilla and offline marketing that create buzz in local markets.
- Our franchise marketing journey including toolkits launch playbooks and local market support.
What you will do
- Design quarterly integrated plans with clear objectives budgets and channel roles.
- Orchestrate full-funnel programs: awareness engagement conversion and retention.
- Ship creative experiments: pop-up 5-minute clean activations door hanger QR tests campus and condo ambassador pilots local sponsor swaps and neighbourhood challenge drives.
- Build lifecycle marketing: welcome pre-service post-service win-back and referral flows across email and SMS.
- Partner with Ops to scale review generation loyalty and membership offers.
- Stand up reporting that ties spend to booked jobs and repeat rate.
- Recruit coach and hold accountable a team across content paid social SEO and partnerships. Manage agencies only where they add leverage.
- Create a franchise marketing toolkit: local landing templates GBP and LSA setup checklists outreach scripts local PR angles co-op guidelines and KPI dashboards.
- Collaborate on brand storytelling that resonates with both clients and cleaners.
What you bring
- 6 years leading omnichannel or integrated marketing for a service or franchise brand.
- Track record driving revenue not only impressions.
- Comfortable planning across SEO PPC paid social organic social email and offline.
- Working knowledge of SEO to brief and evaluate specialists.
- Strong grasp of CRM attribution and automation.
- Creative scrappy and people-first leadership style.
- Experience hiring coaching and holding a team to goals.
How success is measured
- Lift in qualified leads and cost per booked job trending down.
- Social reach and engagement growing with content that sparks shares and UGC.
- Review velocity and average rating up through structured programs.
- Email and SMS flows that drive repeat bookings and referrals.
- Franchise markets launching with a repeatable playbook and on-time KPIs.
- Clear dashboards that the CEO and Ops can use to make decisions.
First 90 days
- Audit channels spend creative and analytics.
- Ship one integrated campaign in two core cities that ties digital social and a field activation.
- Launch lifecycle basics: welcome post-clean review and referral.
- Hire or reassign for the highest leverage gaps.
Details & Compensation:
- Full time permanent onsite (Kitchener-Waterloo based preferred).
- Competitive salary range ($85000$100000 depending on experience).
- Comprehensive benefits plan including health dental and vision coverage.
- Significant growth potential as Hellamaid expands across Canada.
- Occasional travel to franchise markets and local events.
How to apply
Send your resume and a short note with two examples of integrated campaigns you led the KPIs you owned and links to any live assets or case studies. Include Marketing Director in the subject.
You can email if you are interested in this opportunity and have any questions.
Please submit a resume and cover letter if you are interested in this position.
Only qualified applicants will be contacted after several weeks while we gather resumes for our first group interview.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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