Associate Manager, Programmatic
Associate Manager, Programmatic
Posted on :
05-10-2025
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1 Vacancy
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Job Description
GALE is the worlds first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy media CRM creative performance marketing and technology GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014 the agency has since been named AdAges Business Transformation Agency of the Year and Adweeks U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta Uber Starbucks Chilis Hard Rock MilkPEP Diageo Cotton IHG and more. If youre driven by a passion to build something great a desire to innovate and a commitment to achieve excellence in your craft GALE is a great place for you!
GALE has eight offices around the world including New York Toronto Los Angeles Austin Denver Kansas City London and Bengaluru. GALE embraces a hybrid flexible workplace
Your Impact
GALE is seeking a highly motivated and ambitious Associate Manager Programmatic responsible for managing client campaigns monitoring campaign performance as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Can translate those needs into trading objectives the willingness to implement trading strategies into trading systems as well as dive deep into large data sets execute analysis and develop advertiser insights. ProgrammaticAnalysts work to ensure campaigns run smoothly - troubleshooting technical issues delivering reports and optimizing campaigns to client objectives while delivering valuable insights to the client.
What you will be doing
- Develop execute and communicate programmatic campaign strategies
- Deliver insight into the implications of campaign constraints such as scale ramp up time creative used and cost per conversion
- Contribute to clients business growth by identifying new opportunities and encourage planning teams to implement creative solutions
- Maintain knowledge of media technology buying platforms and analytics tools
- Assist in the evaluation of new tools opportunities or enhancements for integration efforts to improve the value of the marketing dataset
- Support and educate planning teams in identifying opportunities and delivering recommendations to clients
- Work independently with guidance from management regarding overall goals and objectives
- Set up campaigns accurately in different systems ensuring ad tags and creative are loaded correctly into the systems. If appropriate make sure the creatives are approved before campaign launch date
- Trafficking and executing programmatic campaigns using a variety of Demand Side Platforms in market
- Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
- Aggregate research from comScore etc. to identify targeted media buys
- Generating analyses and ROI reports against each media buy
- Collaborating with Programmatic teams to fine tune the companys media buying processes
- Identify industry benchmarks
- Conduct performance analysis of media buys across inventory & demand sources
- Prepare reports at regularly scheduled intervals (daily/weekly/monthly) for use in ad operations reviews
- Handle routine interfacing with ad partners for client specific inquiries
Who you are
- At least 3 years of experience in a programmatic buying role
- Bachelors degree
- Fluency with media buying-related technologies including DSPs DMP 3rd party ad servers and manual exchanges
- Hands-on execution and in-the-field management of client campaigns
- High-level understanding of campaign ad server impression and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
- A collaborative and positive attitude
- Strategic proactive and creative thinking
- Excellent knowledge of MS Excel PowerPoint and Word
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives backgrounds and skills are brought together. Our Core Values are at the root of GALEs collaborative environment and help to foster a strong community. Our Code of Conduct Human Resources policies and executive investment in inclusion further support and protect GALEs inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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