Performance Marketing Manager

About Sand&Sky

Born from the sun-kissed shores and potent botanicals of Australia Sand&Sky is a global beauty brand thats taken the world by storm. Famous for our Porefining Mask and a range of other cult-favorite skincare were built on a foundation of powerful native ingredients effective formulations and a vibrant social-first community. Were a fast-paced innovative company with a passion for delivering amazing skin results and an unforgettable brand experience. Our marketing approach is heavily influenced by our Australian roots focusing on natural efficacy and engaging storytelling particularly strong in the social and influencer space.

The Opportunity

Were looking for a motivated Performance Marketing Manager to join our team. If youre passionate about driving measurable results through digital channels enjoy working with data to optimize campaigns and have a keen interest in social platforms like TikTok this could be the perfect role for you. Youll play a key part in our continued global expansion and the growth of our D2C online store focusing on attracting high-quality traffic acquiring new customers and contributing to customer retention through effective paid strategies. Working closely with our eCommerce team youll help ensure a smooth and high-converting customer journey from the initial ad interaction through to purchase and beyond.

Tasks

• Develop implement and manage holistic performance marketing strategies across multiple channels including (but not limited to) Paid Social (Meta TikTok Pinterest etc.) and Paid Search (Google Ads Bing Ads).
• Drive significant growth and scale performance specifically on TikTok leveraging a deep understanding of the platforms algorithm trends and ad formats.
• Own the performance metrics meticulously track analyze and report on campaign performance across all channels focusing on key KPIs such as CPA ROAS CTR Conversion Rate LTV and overall business growth.
• Manage significant advertising budgets effectively across channels ensuring optimal allocation and return on investment to achieve aggressive growth targets.
• Conduct rigorous A/B and multivariate testing on ad creatives copy landing pages audiences bidding strategies and channel mix to continuously optimise performance.
• Utilise advanced audience insights segmentation and targeting strategies to reach and acquire high-value customer segments across different platforms.
• Collaborate closely with our creative team to develop compelling on-brand ad creatives specifically tailored for short-form video formats like TikTok and landing page experiences that resonate with our target audience and drive action.
• Work cross-functionally with the e-commerce brand and analytics teams to ensure seamless integration of performance marketing efforts with overall business objectives product launches and the customer journey.
• Stay ahead of the curve on the latest platform updates advertising trends privacy changes and best practices across the entire digital marketing landscape with a keen eye on emerging social platforms.
• Implement and refine tracking analytics and attribution models to accurately measure the cross-channel impact of performance marketing efforts.
• Provide strategic recommendations for scaling successful campaigns exploring new channels and innovating our performance marketing approach.
• Manage relationships with external agencies or platform representatives where applicable.

Requirements

• Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social) with a proven track record of delivering strong ROI specifically in an e-commerce or DTC environment.

• Proven expertise in scaling performance specifically on TikTok Ads demonstrating a deep understanding of the platforms nuances creative best practices and ad formats.

• In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads are essential. Experience with Pinterest Ads Display networks or Affiliate platforms is a strong advantage.

• Demonstrable experience with significant budget management and a focus on performance-based marketing metrics and profitability.

• Strong analytical skills with the ability to interpret complex data sets from various sources extract actionable insights and make strategic data-driven decisions.

• Proficiency in using analytics tools such as Google Analytics Google Tag Manager and platform-specific analytics.

• A proactive results-oriented and innovative mindset with a passion for continuous testing learning and pushing boundaries in performance marketing.

• Ability to thrive and adapt in a fast-paced dynamic and sometimes ambiguous environment.

Bonus Points For:

• Experience developing creative strategies specifically for short-form video platforms like TikTok.
• Experience working with TikTok creators or managing influencer campaigns for performance outcomes.
• Experience with global campaign management and localization.
• Familiarity with the beauty or skincare industry marketing landscape.

To Apply:

Please submit your CV and a compelling cover letter outlining your relevant experience your approach to multi-channel performance marketing and TikTok scaling and why youre a great fit for Sand&Sky.