Demand Generation Manager
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Job Summary
Role Overview
As the Demand Generation Manager you will lead the strategy coordination and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing sales product and customer success you will play a key role in generating revenue and supporting business growth.
Key Responsibilities
- Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives.
- Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity.
- Oversee and enhance the use of our ABM platform working with regional campaign managers and marketing operations to leverage intent data buyer signals and display advertising.
- Create and manage lead-nurture email workflows to move prospects through the funnel.
- Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences.
- Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers.
- Act as a representative within relevant agencies industry groups and associations.
- Track analyse and report on campaign performance to measure impact and effectiveness.
About You
- Experienced in leading customer acquisition initiatives.
- Skilled in planning and delivering end-to-end marketing campaigns.
- Demonstrated ability to drive ROI through optimisation of large-scale marketing efforts.
- Strong project manager with the ability to manage multiple priorities simultaneously.
- Excellent communicator in both written and verbal formats able to collaborate in person or remotely.
- 5 years in a marketing role SaaS experience is a plus.
- Degree in marketing business or related discipline or equivalent experience.
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and ... View more
