Strategy Director, Nomenclature
Strategy Director, Nomenclature
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
In this position...
This role will lead Fords global Center of Excellence for naming and taxonomy reporting to the Global Director of Brand Strategy and collaborating closely with the Nomenclature Program Operations Lead. As Strategy Director Nomenclature youll elevate nomenclature from tactical execution to strategic competitive advantagedeveloping scalable naming architectures that reinforce brand equity enable portfolio expansion and drive measurable business outcomes across Fords entire product and service portfolio.
Youll be accountable for building and leading high-performing teams establishing enterprise-wide naming standards and ensuring all nomenclature decisions advance our broader brand strategy while meeting stringent legal and trademark requirements. This is an opportunity to transform linguistic creativity into business strategy delivering naming solutions that are culturally resonant commercially powerful and systematically designed to scale across global markets and future product innovations.
We seek a proven leader who combines deep expertise in brand linguistics and semiotics with executive-level business acumen demonstrating mastery in both creative innovation and strategic execution. You should possess exceptional creative fluency paired with rigorous strategic discipline bringing sophisticated understanding of global market dynamics cultural nuances and regulatory landscapes.
Excellence in executive facilitation and stakeholder orchestration is essentialyoull navigate intricate organizational politics while maintaining clear strategic vision. This role requires a visionary nomenclature expert who can set strategic direction for the team while personally driving complex naming initiatives that deliver competitive advantage.
Responsibilities
What youll do...
- Orchestrate enterprise-wide nomenclature strategyacross multiple concurrent programs ensuring portfolio coherence and strategic alignment with business objectives
- Architect comprehensive naming frameworksthat integrate business strategy brand positioning competitive intelligence and global market insights to drive sustainable competitive advantage
- Lead and develop a high-performing nomenclature team including hiring mentoring and performance management while establishing career development pathways and specialized expertise areas
- Executive stakeholder management and influence presenting nomenclature strategies to senior leadership securing buy-in for complex naming decisions and navigating conflicting organizational priorities
- Design and optimize naming processes and methodologies implementing scalable workflows governance structures and quality assurance protocols that ensure consistency across global markets
- Establish and govern naming architecture standards creating enterprise-wide guidelines that enable portfolio expansion while protecting brand equity and ensuring trademark defensibility
- Drive innovation in naming methodologies leveraging emerging technologies cultural trends and market intelligence to maintain competitive edge in nomenclature excellence
Qualifications
Youll have...
- Relevant experience leading nomenclature strategy in a large matrixed organization.
- 10 years working in brand strategy and nomenclature brand side or agency
- 5 years leading nomenclature projects brand side or agency
Even better you may have...
- At least 2 years working on the brand side in a direct stakeholder facing role
- Experience writing brand strategy/ naming briefs
- Experience in naming that spans hardware software products services and experiences
- Concrete example of products that youve named
- Experience managing stakeholders in a matrixed environment
- Ability to commission research and analyze data
- Experience managing for complexity and volume
- Experience implementing intake systems
What youll receive in return
AspartoftheFordfamilyyoullenjoyexcellentcompensationandacomprehensive benefits package that includes generous PTO retirement savingsandstockinvestmentplansincentivecompensationandmuchmore. Youll also experience exciting opportunities for professional and personal growth and recognition. Our benefits summary can be found here.
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
#LI-WC #Hybrid
Required Experience:
Director
Employment Type
Full-Time
