Specialist, Marketing
Specialist, Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Job Title:
Specialist MarketingJob Description:
The Role
The Field Marketing Specialist based out of Entegris Hsinchu office will report to and support the Asia Field Marketing Manager in the development of Entegris marketing strategies aligned with the commercial sales organizations goal to grow business in Chinese speaking markets.
With the guidance from the Asia Field Marketing Manager the position will be responsible and accountable for planning out and executing integrated marketing campaigns/projects and marketing events to increase Entegris brand awareness and build positive brand perception among existing/potential customers and employees promote the companys solutions and products generate leads and drive engagement.
In this role you will:
Plan organize and execute events/activities (online offline hybrid) in Chinese speaking markets to increase Entegris brand awareness build thought leadership and drive demand generation across various industries primarily semiconductor manufacturing and packaging and SiC substrates
Define event goals objectives and strategies and develop execution plans
Create marketing content via collaboration with Solutions Marketing Brand & Digital Marketing and subject matter experts
Lead onsite operations logistics vendor management and evaluation
Utilize metrics to measure results and conduct post-event analysis and reporting
Plan and execute marketing campaigns in Chinese speaking markets to increase awareness of Entegris brand solutions and products and drive demand generation across various industries primarily semiconductor manufacturing and packaging and SiC substrates
Develop content promotion plans
voice of customers field insight and feedback with Solutions Marketing to craft key and localization-related messaging and create compelling content in different formats (technical notes presentation slides white paper videos etc.)
Localize and review marketing content via collaboration with subject matter experts and field application engineers team
Utilize metrics to measure results and analyze campaign effectiveness
Promote corporate level employer brand messaging and collaborate with HR department to promote recruitment programs in Taiwan to increase Entegris brand awareness build positive brand perception and support talent acquisition
Develop content promotion plans
Localize and review corporate level messaging via collaboration with HR and Corporate Communications
Create marketing collateral and content via collaboration with HR Brand & Digital Marketing and Corporate Communications
Minimum qualifications
Fluent in spoken and written English and traditional Chinese is a must.
Bachelors degree in marketing and/or communications/public relations or business administration or other related fields with an emphasis on marketing or communications/public relations.
Experience in event marketing and management and field marketing/business-to-business marketing.
Ability to interact with highly technical people.
Experience in content creation and message house including social media and website copy blog posts and presentations for sales enablement.
Preferred qualifications
Experience in the technology sector especially in the semiconductor manufacturing industry/ecosystem.
Understanding the complexity of international business would be an added advantage.
Experience of collaborating with senior global and local leaders in a matrix organization/multinational companies is a plus.
Excellent project management skills and stakeholder management and communication skills to deliver results and meet deadlines.
Ability to use data numbers and metrics to derive insights and propose action plans
Experience in social media marketing and platforms such as Facebook Instagram YouTube and WeChat.
Traits we believe make a strong candidate
A motivated and eager-to-learn go-getter who is capable of multitasking and working in a dynamic environment either independently or in a team.
Critical thinker and proactive problem solver
Collaborationbuilding collaborative relationships with other teams and job functions such as Brand & Digital Marketing Solutions Marketing Corporate Communications Sales Product Management HR and external partners/vendors.
Your success will be measured by:
People and teamwork: treat people with respect and dignity in a collaborative environment that aligns the organization and achieves high performance
Accountability Integrity and Trust: act honestly and consistently with all; accept responsibility to deliver results and commit to openly communicate
Creativity and Innovation: committed to an environment in which people are encouraged to disseminate knowledge take risks openly share ideas and turn them into business opportunities
Dedication to Excellence: set high standards for performance and strive to be best in class through outstanding leadership at all levels
Makes data-driven decisions with speed
Drives customer centricity
Leads with tenacity and humility
Required Experience:
IC
Employment Type
Full-Time
