Specialist, Marketing

Taipei City - Taiwan

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Title:

Specialist Marketing

Job Description:

The Role

The Field Marketing Specialist based out of Entegris Hsinchu office will report to and support the Asia Field Marketing Manager in the development of Entegris marketing strategies aligned with the commercial sales organizations goal to grow business in Chinese speaking markets.

With the guidance from the Asia Field Marketing Manager the position will be responsible and accountable for planning out and executing integrated marketing campaigns/projects and marketing events to increase Entegris brand awareness and build positive brand perception among existing/potential customers and employees promote the companys solutions and products generate leads and drive engagement.

In this role you will:

Plan organize and execute events/activities (online offline hybrid) in Chinese speaking markets to increase Entegris brand awareness build thought leadership and drive demand generation across various industries primarily semiconductor manufacturing and packaging and SiC substrates

Define event goals objectives and strategies and develop execution plans

Create marketing content via collaboration with Solutions Marketing Brand & Digital Marketing and subject matter experts

Lead onsite operations logistics vendor management and evaluation

Utilize metrics to measure results and conduct post-event analysis and reporting

Plan and execute marketing campaigns in Chinese speaking markets to increase awareness of Entegris brand solutions and products and drive demand generation across various industries primarily semiconductor manufacturing and packaging and SiC substrates

Develop content promotion plans

voice of customers field insight and feedback with Solutions Marketing to craft key and localization-related messaging and create compelling content in different formats (technical notes presentation slides white paper videos etc.)

Localize and review marketing content via collaboration with subject matter experts and field application engineers team

Utilize metrics to measure results and analyze campaign effectiveness

Promote corporate level employer brand messaging and collaborate with HR department to promote recruitment programs in Taiwan to increase Entegris brand awareness build positive brand perception and support talent acquisition

Develop content promotion plans

Localize and review corporate level messaging via collaboration with HR and Corporate Communications

Create marketing collateral and content via collaboration with HR Brand & Digital Marketing and Corporate Communications

Minimum qualifications

Fluent in spoken and written English and traditional Chinese is a must.

Bachelors degree in marketing and/or communications/public relations or business administration or other related fields with an emphasis on marketing or communications/public relations.

Experience in event marketing and management and field marketing/business-to-business marketing.

Ability to interact with highly technical people.

Experience in content creation and message house including social media and website copy blog posts and presentations for sales enablement.

Preferred qualifications

Experience in the technology sector especially in the semiconductor manufacturing industry/ecosystem.

Understanding the complexity of international business would be an added advantage.

Experience of collaborating with senior global and local leaders in a matrix organization/multinational companies is a plus.

Excellent project management skills and stakeholder management and communication skills to deliver results and meet deadlines.

Ability to use data numbers and metrics to derive insights and propose action plans

Experience in social media marketing and platforms such as Facebook Instagram YouTube and WeChat.

Traits we believe make a strong candidate

A motivated and eager-to-learn go-getter who is capable of multitasking and working in a dynamic environment either independently or in a team.

Critical thinker and proactive problem solver

Collaborationbuilding collaborative relationships with other teams and job functions such as Brand & Digital Marketing Solutions Marketing Corporate Communications Sales Product Management HR and external partners/vendors.

Your success will be measured by:

People and teamwork: treat people with respect and dignity in a collaborative environment that aligns the organization and achieves high performance

Accountability Integrity and Trust: act honestly and consistently with all; accept responsibility to deliver results and commit to openly communicate

Creativity and Innovation: committed to an environment in which people are encouraged to disseminate knowledge take risks openly share ideas and turn them into business opportunities

Dedication to Excellence: set high standards for performance and strive to be best in class through outstanding leadership at all levels

Makes data-driven decisions with speed

Drives customer centricity

Leads with tenacity and humility

Required Experience:

Job Title:Specialist MarketingJob Description:The RoleThe Field Marketing Specialist based out of Entegris Hsinchu office will report to and support the Asia Field Marketing Manager in the development of Entegris marketing strategies aligned with the commercial sales organizations goal to grow busin...