Marketing Data Analyst
Marketing Data Analyst
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Job Description
Company Information
Farber is one of Canadas oldest largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has almost 300 employees working across the country and has helped well over 100000 Canadians get out of debt.
And now were embarking on our next stage of transformation & significant growth. To do that we are hiring experienced enthusiastic motivated innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you come join us to better serve the growing number of Canadians who are in need of financial help
Position Summary
Were seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization helping drive high-impact campaigns through clean data efficient tooling and actionable reporting.
As a key member of the Data team youll play a critical role in ensuring proper data governance architecture and integration. Youll also serve as the primary data partner to Marketing and external vendors supporting and optimizing tools such as PowerBI BigQuery Looker Studio Pro Campaign Manager 360 DV360 GA4/Analytics 360 and GTM 360
This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.
Accountabilities:
Delivering insights that drive smarter data-informed decisions
Analytics and data visualization to guide business strategy and elevate marketing performance
Support the creation and refinement of audience profiles attribution tracking and conduct funnel analysis to optimize marketing performance.
Support data integration and reporting across:
PowerBI
BigQuery
Looker Studio Pro
Google Analytics 4 / Analytics 360
GTM 360
Campaign Manager 360 / DV360
Ensure data quality governance and consistency across tools and reports
Collaborate to develop curated datasets for external agency use
Lead reporting automation and optimize workflows
Participate in vendor check-ins and help translate business needs into technical tasks
Create planning/forecasting models and explain the implications of suggestions.
Required Skills & Experience
35 years of experience in a data analyst or marketing analytics role
Advanced knowledge of:
PowerBI
Google BigQuery
Looker Studio / Looker Studio Pro
GA4 / Google Analytics 360
Proficiency in SQL and experience with data transformation and querying
Understanding of digital marketing metrics campaign tracking and attribution
Ability to communicate data insights clearly to non-technical stakeholders
Experience supporting or working alongside marketing teams or agencies
Comfortable juggling multiple stakeholders and working cross-functionally
Preferred Qualifications:
Experience with other BI tools
Experienced in building and consuming APIs using Python (nice to have)
Exposure to data governance or security best practices
Experience with tagging UTM strategy or conversion tracking setups
Experience in marketing mix modelling (MMM) or predictive attribution
Familiarity with Dynamics 365 Sale and Customer Insights
Familiarity with GTM / GTM 360
Familiarity with CM360 and DV360 (nice to have)
What Youll Gain
Hands-on experience with enterprise marketing and data platforms
Exposure to data governance architecture and stakeholder management
Opportunity to contribute to a major marketing transformation project
Career growth within a data-driven organization
Our Culture at Farber
At Farber were in the business of helping people and this ethos extends not only to our clients but to our team members and partners. We are committed to taking action and delivering an inclusive diverse and equitable workplace that our team members experience every day. This commitment also shapes our culture which is one of a kind. We are proud to have a dedicated culture committee led by volunteers who organize events organize awards for recognition and support the many holidays in our communityto celebrate our inclusive and diverse workforce at Farber.
Farber encourages applications from all qualified candidates who represent the diversity of Canada.
If you require any accommodations throughout the recruitment process including alternate interview formats accessible materials or any other accommodations we encourage you to contact us at .
We thank all candidates for submitting their resume; however only those selected for an interview will be contacted.
Required Experience:
IC
Employment Type
Full Time
