Marketing and Business Development Analyst
Marketing and Business Development Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
Seeking a Marketing and Business Development Analyst to join the Marketing Department located in New Jersey. This position will report to the Chief Marketing and Business Development Officer.
Duties include:
- Conduct in-depth market research competitive intelligence and analysis of potential business opportunities to support practice group and industry team strategies.
- Create detailed intelligence reports on clients prospects and market and industry trends to inform business development efforts and identify new opportunities.
- Track and report on key trends in legal markets target industries and competitor activity.
- Support marketing and business development initiatives with data and analytics-driven insights leveraging internal and external resources to help practice groups make informed decisions.
- Lead the charge on data input into the firms CRM and experience databases and spearhead the development of a systematic process to ensure matter reporting from attorneys is accurately captured and entered.
- Maintain and enhance experience databases and other internal resources for streamlined pitch and proposal creation.
- Assist in coordinating and preparing responses to RFPs proposals and presentations ensuring alignment with practice group priorities and firm positioning.
- Collaborate with marketing team members to continually refine pitch materials and improve processes for increased efficiency and impact.
- Track and analyze pitch/proposal results and trends to identify opportunities for improvement and growth.
- Brainstorm and develop new collateral to promote the firm and its practices ensuring materials are on brand and resonate with target audiences.
- Produce high-impact submissions for key legal rankings and awards collaborating with external PR agencies as needed.
- Work directly with attorneys and practice group leaders to support and execute business development initiatives.
- Provide proactive recommendations for new business opportunities and creative approaches to reaching target audiences using data and research insights to drive strategic decisions.
- Leverage the firms contact relationship management (CRM) system to manage and track outreach and engagement activities.
- Provide critical support during team member absences or peak workload periods to ensure continuity and meet deadlines.
Requirements:
- Strong administrative organizational and interpersonal skills.
- Bachelors degree and at least 3 5 years of experience in marketing business development or research/analytics.
- Prior experience in a professional service setting (law firm accounting consulting) preferred.
- Excellent professional writing proofreading and editing skills.
- Ability to work independently as well as collaboratively within a team environment.
- Proficient in Microsoft Office Suite particularly Excel and PowerPoint.
- Familiarity with Nexl Foundations Bloomberg Law and Dunn & Bradstreet a plus.
- Some travel between offices may be required.
Employment Type
Full-time
