Brand and Customer Experience Lead 12 Month Secondment
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Brand and Customer Experience Lead - 12 Month Secondment
Job No: 677295
Sydney - Inner Suburbs & CBD Brisbane - Inner Suburbs & CBD Melbourne - Inner Suburbs & CBD Various
Max Term Full Time
Insurance
Pay Band 6
Internal Opportunity: Brand and Customer Experience Lead Bank Transition
- 12-Month Secondment
- Location: Sydney Melbourne or Brisbane
About the Role
Join our team as the Brand and Customer Experience Lead for the Suncorp Bank to ANZ this pivotal role youll support the Commercial Lead Bank Transition to deliver a seamless customer-centric migration ensuring brand integrity and compliance with licensing obligations.
Youll work closely with the Suncorp Transition team ANZ stakeholders and Brand & Customer Experience teams to ensure the Suncorp brand is consistently and appropriately represented throughout the customer migration journey
Key Accountabilities
- Develop and execute brand governance frameworks for the transition.
- Champion customer experience and brand consistency across all signage communications digital assets and customer touchpoints.
- Review and approve branded materials (e.g. signage merchandise uniforms digital assets) with a focus on customer clarity and experience.
- Ensure all materials align with brand guidelines and tone of voice and meet licensing and regulatory obligations.
- Collaborate with cross-functional teams and external stakeholders to proactively manage customer sentiment and mitigate attrition risks.
- Participate in governance forums and working groups (e.g. CX Working Group Brand Licensing Committee) to align on customer experience and brand decisions.
- Coordinate updates to digital channels (e.g. website redirects app messaging chatbot scripts) to reflect the transition from Suncorp Bank to ANZ.
- Ensure timely execution of commitments across web app social and physical channels.
- Maintain collaborative platforms (e.g. SharePoint) for storing approved assets and CX guidelines.
- Track campaign performance customer feedback and compliance with licensing terms.
Key Stakeholder Relationships
- Suncorp Bank Transition & Integration Team
- ANZ Brand & Marketing
- Business and Strategic Leaders
- Operational Stakeholders
- Product and Portfolio Teams
- Brand & Marketing Teams
- Creative and Media Agencies
- Legal & Compliance
- Third-party Partners
About You
- Degree in Marketing Customer Experience or a relevant business-related field.
- 5 years in brand management marketing or customer experience roles preferably in financial services or agency environments.
- Understanding of or experience in transition or divestment programs brand licensing brand governance and/or customer migration activities.
Key Capabilities:
- Strong understanding of customer journey mapping CX metrics and digital experience optimisation.
- Strategic brand management and tone-of-voice alignment.
- Excellent stakeholder engagement and communication skills.
- High attention to detail and governance in customer-facing execution.
- Commercial acumen with ability to support budget tracking and performance reporting.
- Adaptability and resilience in fast-paced change-heavy environments.
- Results-driven with a proven delivery record.
- Problem-solving and analytical skills.
- Passion for customer experience and brand integrity.
Why Apply
- Be at the centre of a significant transformation for our customers and brand.
- Collaborate with talented teams across Suncorp and ANZ.
- Make a real impact on customer experience and brand reputation.
Interested
Speak with your manager and apply via the internal careers portal.
Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Daylight Time
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Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
