Associate Director , Marketing
Associate Director , Marketing
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Job Description
Job Description
Associate Director Marketing India
THE OPPORTUNITY
- The opportunity would be to lead P&L of a Global vaccines brands & unleash its potential to protect people in India and drive initiatives to achieve marketing goals.
- Develop strategic road map for Vaccines portfolio franchise.
- Based in Mumbai named one of the Best Companies for Women in India by Avatar 2020.
- Join the premier biopharmaceutical company that has been in Asia Pacific for over 60 years.
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics we are able to understand our customers needs and strive to provide solutions to meet them.
In this role you will help our organization for planning and achieve marketing goals and sales targets for our products on a monthly basis through regular monitoring of the market trends and driving initiatives to support the plan.
WHAT YOU WILL DO
- Plan and achieve marketing goals including profitability and sales targets for the existing brands/ portfolio on a monthly basis through regular monitoring of the market trends planning the short and long terms strategies and driving initiatives to support the plan.
- Development of strategic plans and operational marketing plan for all products in the vaccines franchise to provide a scientific medical and commercial basis.
- Project Management: Identify and drive critical project that generate exponential growths
- Competitive intelligence - Monitor analyze and evaluate market trends consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plan to meet changing markets and competitive conditions.
- Ensure program implementation for existing brands and monitor implementation within the allocated budget.
- Build business cases and ensure approval of identified opportunities with new product launch.
- Conduct ongoing business and financial review of business development opportunities.
- Identify and develop list of external opportunities and analyze potential targets via active internal and external scouting activities.
- Optimize cross-functional support needed to ensure effective communication and implementation of BD objectives.
- Responsible for alliance management with strategic partner to achieve business goals.
- Development of consumer activation strategy and driving execution through social media.
- CFT collaboration to build and drive HCP advocacy strategy
- Responsible for portfolio P&L
WHAT YOU MUST HAVE
To be successful in this role you will have strong marketing skills as well as business capabilities
- At least10-12 years of experience in sales & marketing consumer marketing OTC digital marketing experience is strongly preferred.
- Pharmaceutical marketing experience will be desired
- Ability to mentor/support local teams in brand and customer marketing
- Analytical skills - ability to synthesize data/insights from local markets into recommendation/input to global brand strategy
- Financial management (e.g. brand budget sales forecasts etc.)
- Business acumen (e.g. knowledgeable in policies practices trends technology)
- Influencing/persuasive skills (e.g. ability to put together strong business cases)
- Capability to energize and motivate a team to follow his/her direction (e.g. ability to ensure a cohesive collaborative high performance work team)
- Listening skills (e.g. practices attentive and active listening)
- Operational/execution skills (e.g. ability to get things implemented)
- Stakeholder management
Leadership Standards:
- Shape Strategy
- Focus on customers
- Act with candor and courage
- Make rapid disciplined decisions
- Drive results
Our Human Health Division maintains a patient first profits later ideology. The organization is comprised of sales marketing market access digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Adaptability Brand Management Content Creation Creativity Cross-Functional Leadership Customer Insights Digital Consumer Engagement Digital Marketing Marketing Marketing Campaign Development Marketing Management Market Research Market Segmentation Omnichannel Marketing Product Launches Product Management Strategic Market Analysis Strategic Planning Strategic ThinkingPreferred Skills:
Job Posting End Date:
10/2/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Director
Employment Type
Full-Time
