Marketing Operations Specialist
Marketing Operations Specialist
Posted on :
29-09-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 70000 - 95000
Vacancy
1 Vacancy
Posted on :
29-09-2025
Job Description
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive streamlined technology that helps professionals manage their organization and serve their clients better. Were also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
What Youll Do
- We are seeking a highly organized and data-driven Marketing Operations Specialist to join our team. This role will be responsible for managing marketing automation systems optimizing workflows improving lead management and ensuring seamless integration between marketing and sales platforms. The ideal candidate has experience with HubSpot Salesforce Workato and other marketing automation tools and is passionate about enhancing marketing efficiency through data-driven decision-making.
- Key Responsibilities:
- Manage and optimize marketing automation platforms (HubSpot Marketo Pardot etc.) to support lead generation nurturing and scoring.
- Ensure seamless integration between CRM (Salesforce) marketing automation and other sales/marketing tools.
- Develop implement and troubleshoot marketing automation workflows email campaigns and lead nurturing sequences.
- Monitor data integrity and ensure consistency across marketing and sales platforms.
- Oversee lead scoring routing and assignment to ensure marketing-qualified leads (MQLs) are efficiently passed to sales teams.
- Work closely with sales & SDR teams to align lead management processes and improve pipeline efficiency.
- Ensure accurate campaign attribution tracking for better visibility into ROI.
- Track and report on campaign performance lead conversion rates and pipeline impact.
- Build dashboards and reports to provide visibility into marketing performance and effectiveness.
- Optimize campaign tracking (UTM parameters tagging CRM tracking) to ensure accurate data collection.
- Identify opportunities to improve marketing processes campaign execution and operational efficiencies.
- Automate repetitive marketing tasks using Workato Zapier or similar automation platforms.
- Maintain marketing database hygiene including deduplication segmentation and compliance with data privacy regulations.
Marketing Automation & Technology Management:
Lead Management & Sales Alignment:
Marketing Analytics & Performance Tracking:
Process Optimization & Automation:
Qualifications & Skills
- Bachelors degree in Marketing Business Data Analytics or a related field.2 years of experience in marketing operations demand generation or a related role.
- Hands-on experience with HubSpot Salesforce Workato (or similar integration tools) and marketing automation platforms.
- Strong analytical skills with experience in Google Analytics Excel SQL or BI tools.
- Familiarity with lead management processes CRM best practices and campaign attribution models.
- Strong problem-solving skills with the ability to streamline workflows and improve operational efficiency.
- Excellent communication and project management skills with a keen attention to detail.
- Experience in B2B marketing SaaS or enterprise sales environments.
Compensation Information: $70000 - $95000. The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individuals location qualifications education work experience skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevines total compensation package for employees. This position is also eligible for a paid time off policy as well as a comprehensive benefits package.
Required Experience:
IC
Employment Type
Full-Time
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