Specialist, Social Media

About the role

Canadian Blood Services is looking for a Temporary full-time Specialist Social Media to join our dynamic Integrated Marketing team.

The Integrated Marketing team is responsible for developing and executing comprehensive integrated marketing strategies aimed at building Canadian Blood Services brand expanding our donor base and enhancing donor loyalty.

The Specialist Social Media will play a key role in developing executing and expanding our social media strategies. This position focuses on creating and enhancing organic content monitoring performance and ensuring content aligns with our brand to achieve the goals of our social media strategy.

This role collaborates with internal and external stakeholders to tell our story: from blood and plasma to stem cells organs and tissues and philanthropy ensuring consistency in voice and cultivating a strong social media network. You will create regional and hyper local content that builds the brand drives awareness generates traffic to our website and drives appointments and registrations while also protecting our reputation.

The Specialist Social Media possesses a deep understanding of various social platforms and the specific content that resonates on each. As a key member of our collaborative marketing team they manage issues create strategies and develop opportunities for Canadas Lifeline participants (donors recipients partners and volunteers) to share their stories.

They are well-versed in diversity equity and inclusion (DEI) and understand how to incorporate DEI into a social media strategy through collaboration with internal experts. They monitor and activate regional social media opportunities anticipate and identify potential issues and develop plans and strategies to address them.

Formula for success

• Leveraging your skills in collaboration you will work closely with cross-functional teams to understand market needs opportunities and unique challenges ensuring local social media opportunities are aligned with broader business goals and strategies.
• Utilizing your strong knowledge of social media content creation (including photography video and copywriting) you will build brand awareness and engage local communities through the development of engaging authentic and locally relevant social media content that aligns with the social media strategy.
• Harnessing your online community-building abilities you will track conversations monitor sentiment and actively engage with followers to foster a supportive and inclusive online community and amplify reach.
• Applying your skills in performance tracking and reporting you will monitor and report on the performance of organic social media campaigns and strategies against KPIs across multiple channels and adapt strategies based on data-driven insights.
• Drawing on your experience in corporate reputation management you will support the management of social media protecting Canadian Blood Services brand and reputation through effective monitoring crisis management reporting and posting of content.
• Building on your excellent inter-personal skills you will actively contribute to a positive and supportive team environment by sharing knowledge ideas and best practices with colleagues leading by example in demonstrating a commitment to Canadian Blood Services core values and encouraging others to do the same in day-to-day interactions.

Desired education and skills

• A university degree in Marketing or related field or equivalent experience.
• Three (3) to five (5) years of related experience; including content marketing content management analytics public relations brand marketing agency/vendor management and social media management.
• Advanced knowledge ofSprout Socialor other similar social media management with Adobe Creative Suite/CS Cloud Canava and Microsoft Office Suite (Word Excel PowerPoint Outlook).
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook Instagram YouTube Snapchat TikTok X etc.) and how they can be deployed in different scenarios.
• Excellent ability to communicate information and ideas in written and verbal format and build and maintain relationships. Clear concise writing style appropriate to audience and genre.
• Capability to evaluate social media key performance indicators synthesize and analyze research and information from multiple sources to test optimize refine and recommend online strategies and solutions and make links between internal and external communications and brand.
• Proficiency in understanding the principles methods and techniques of social media brand and graphic design standards and best practices by channel.
• Competency in staying aware of best practices and prevailing developments in social media standards and requirements and applying these to promote continuous improvement.

What we offer you

• Payment in lieu of vacation.
• Payment in lieu of holidays.
• Annual performance award up to 6%.
• Payment in lieu of benefits.
• Defined benefitpension plan.
• Employee discounts wellness program professional resources.

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
• Shift/hours - Monday to Friday 37.5 hours a week 7.5 hours per day.
• You may be expected to travel across Canada for team meetings or events.